Investor Relations

Guest Speaker Shar VanBoskirk to Offer Exclusive Insights on How to Use Interactive Marketing to Differentiate Amidst an Era of Digital Disruption

INDIANAPOLIS (Feb. 21, 2012) – Forrester Research Inc. Vice President and Principal Analyst Shar VanBoskirk will join ExactTarget for a live webcast at 1 p.m. Feb. 23 to share exclusive research and insight on how top brands are using interactive marketing as a competitive differentiator.

Sponsored by ExactTarget, the webcast will feature data from the new “Forrester Wave™: Email Marketing Vendors, Q1 2012” (January 2012) report and offer exclusive insights into how marketers are combating digital disruption with personalized cross-channel interactive marketing campaigns on email, Twitter, Facebook and the Web.

“Consumers’ rapid adoption of mobile devices is fueling a transformation in marketing that requires brands to think more holistic about interactive channels and serving their consumers online,” said Tim Kopp, ExactTarget’s chief marketing officer. “Forrester’s research provides new insight into the fundamental shifts happening today and offers a framework for creating an interactive marketing mix to differentiate a brand and drive customer loyalty.”

In addition to sharing new findings from Forrester’s recent research, VanBoskirk will also offer exclusive advice to help brands begin transforming channel-specific programs like email marketing into cross-channel campaigns by integrating Facebook, Twitter and mobile. Key areas of discussion will include:

• How the proliferation of mobile devices is fueling consumers’ demands for cross-channel marketing;
• Why interactive marketing is driving a new ‘customer obsession’ among leading brands;
• How brands can leverage best practices in email to become experts at social media and mobile;
• Why digital disruption is accelerating the need for marketers to integrate emerging channels.

Marketers may register for the complimentary webinar here.

The exclusive webcast follows Forrester naming ExactTarget a “consistent leader” in email marketing in “The Forrester Wave™: Email Marketing Vendors, Q1 2012” report. The report awarded the ExactTarget current product offering perfect scores for its usability, triggered messaging capabilities, dynamic content, and ability to automate multichannel analytics. To download The Forrester Wave: Email Marketing Vendors, Q1 2012” report, visit www.ExactTarget.com/EmailWave.  

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com.

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Media Contact:

Mitch Frazier (ExactTarget) – 317.275.5034 or MFrazier@ExactTarget.com