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| New York Giants Continue Reign as Most Tweeted Team Leading Into Super Bowl 46 |
INDIANAPOLIS (Feb. 4, 2012) – For the second consecutive day, the New York Giants continued their reign as the most tweeted team of Super Bowl 46 today, according to global interactive marketing provider ExactTarget. Powered by ExactTarget’s social media management solution SocialEngage in partnership with Twitter, ExactTarget identified nearly 800,000 Super Bowl-related tweets from 3 p.m. Friday to 3 p.m. Saturday. The top five Super Bowl-related topics on Twitter during the period were: Super Bowl – 366,323 mentions Giants – 101,418 mentions Patriots – 95,410 mentions Indianapolis – 68,035 mentions Manning – 18,296 mentions Patriots Tight End Rob Gronkowski emerged as the most mentioned non-quarterback on Twitter from 3 p.m. Friday to 3 p.m. Saturday with more than 4,000 mentions. Patriots Wide Receiver Wes Welker, Giants Linebacker Mark Herzlich and Patriots Wide Receiver Chad OchoCinco all scored more than 2,000 tweets over the 24-hour period. The growth of Super Bowl-related Twitter traffic comes as ExactTarget and Twitter play host to some of the world’s top brands in Indianapolis. The two are hosting more than 200 executives from top consumer and technology brands at ExactTarget’s Global headquarters over Super Bowl weekend, providing socially savvy business leaders a central hub to connect in downtown Indianapolis. About ExactTarget ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.For more information, visit www.ExactTarget.com. -30- Media Contact Mitch Frazier (ExactTarget) – 317.275.5034 |
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About ExactTarget
ExactTarget is a global Software as a Service (SaaS) leader that powers all types of interactive marketing messages through a single, integrated platform. Our messaging platform provides organizations a single platform to connect with customers via Email Marketing, Mobile Marketing, Social Media Marketing, dynamic Sites & Landing Pages.
