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| New York Giants Emerge as Friday’s Most Tweeted Team in Super Bowl 46 |
INDIANAPOLIS (Feb. 3, 2012) – The New York Giants emerged as the most tweeted team of Super Bowl 46 today, according to global interactive marketing provider ExactTarget. The Giants were among the top five most tweeted Super Bowl-related topics since 3 p.m. Thursday, scoring more than 96,000 mentions on Twitter, edging out the New England Patriots by more than 10,000. Powered by ExactTarget’s social media management solution SocialEngage in partnership with Twitter, ExactTarget identified more than 685,000 tweets related to the Super Bowl from 3 p.m. Thursday to 3 p.m. Friday – an increase of nearly 30 percent over the previous 24-hour period. The top five Super Bowl-related topics on Twitter during the period were:
The surge in Super Bowl-related Twitter traffic comes as ExactTarget and Twitter prepare to host some of the world’s top brands in downtown Indianapolis. The two announced plans Thursday to host more than 200 technology leaders and executives from top consumer and technology brands at ExactTarget’s Global headquarters over Super Bowl weekend, providing a central hub for socially savvy marketing leaders to connect in downtown Indianapolis. About ExactTarget ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com. -30- Media Contact Mitch Frazier (ExactTarget) – 317.275.5034 |
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About ExactTarget
ExactTarget is a global Software as a Service (SaaS) leader that powers all types of interactive marketing messages through a single, integrated platform. Our messaging platform provides organizations a single platform to connect with customers via Email Marketing, Mobile Marketing, Social Media Marketing, dynamic Sites & Landing Pages.
