Investor Relations

Snapshot three days before big game shows a quickly growing following

Indianapolis – The 2012 Indianapolis Super Bowl Host Committee announced today it is well on its way to realizing its goal of making Super Bowl XLVI the ‘most connected’ in history, giving fans multiple ways to interact and ask questions via mobile, social media, the Web and email.

“Early in our planning, we saw a huge opportunity to engage fans and extend our Hoosier hospitality via SMS text messaging, Twitter, Facebook and email,” said Scott Dorsey, chairman of the Host Committee’s marketing and communications division. “The incredible number of interactions over the first few days is a great sign that we are well on our way to making this the ‘most connected’ Super Bowl in history.”

Key components of the Host Committee’s communications include:

WEBSITE – More than two million unique visitors in the past 30 days, averaging more than 100,000 per day this week.

MOBILE – More than 2,260 fans have interacted through one of the following text alerts.

• INFO to SB2012 - receive four updates daily, including the latest on events, concerts and schedules.
• WEATHER to SB2012 – receive real-time weather information for the Super Bowl Village powered by WISH-TV.
• TRAFFIC to SB2012 – receive traffic information powered by WISH-TV.
• The NFL also has its own text messaging program for ticketholder and game information (SUPER BOWL to MYNFL).

SOCIAL – More than 37,500 fans are following the committee on Twitter (Follow @SuperBowl2012) and Facebook (Like 2012 Indianapolis Super Bowl Host Committee).

Volunteers are interacting with fans in real-time at the Social Media Command Center.

Using ChaCha (Text to 242242) – More than 7,000 fans have asked a question to the Host Committee online since Friday.

EMAIL – More than 23,000 have subscribed to the committee’s email update.

STREET TEAMS – More than 100 volunteers with web-enabled tablets are providing real-time information to fans.

MOBILE APP – Fans can download the SB XLVI Guide application for smart phones and tablets to receive maps, event information, city and game information

The interactive efforts are powered by a volunteer committee with representation from Indianapolis-based ChaCha, ExactTarget, Innovative, Bluefish Wireless and Raidious. Compendium, iGoDigital, and a host of local businesses, colleges and universities have also participated in the committee that is led by Scott Kraege (Bluefish Wireless) and Conrad Piccirillo (Innovative).

“Indianapolis is home to some of the greatest minds in interactive marketing, which creates an opportunity for us to create a helpful experience for everyone visiting Indianapolis,” said Brad Carlson, Vice President of Marketing for the Host Committee. “We are bringing the power of information and real-time alerts to fans’ smartphones and tablets to ensure they have the information they need to enjoy this historic event.”

More information is available online at www.IndianapolisSuperBowl.com/stay-connected.

About the 2012 Indianapolis Super Bowl Host Committee

The purpose of the 2012 Indianapolis Super Bowl Host Committee, as defined by the NFL, is to centralize the planning and execution of the 2012 Super Bowl through one entity to ensure coordination of all efforts and community resources. The Host Committee serves as an extension to the National Football League in the local community, as the city's ambassador to incoming Super Bowl fans, guests, and corporations, and as a manager of local resources such as city services, event venues, accommodations, and thousands of volunteers. For more information, visit: http://www.IndianapolisSuperBowl.com.

** 30 **