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Alloy Entertainment Launches New Digital-First Imprint with Amazon Publishing

First three books release today

SEATTLE--(BUSINESS WIRE)--Jul. 29, 2014-- (NASDAQ: AMZN)—Today, Amazon Publishing and Alloy Entertainment, a division of Warner Bros. Television Group, announced a digital-first imprint that will focus on young adult, new adult and commercial fiction. The new imprint, named Alloy Entertainment, will be part of Amazon Publishing’s Powered by Amazon program. Powered by Amazon enables publishers and authors to leverage Amazon’s global distribution and personalized, targeted marketing reach.

Today also marks the publication date for the imprint’s first three titles:

  • Imitation by Heather Hildenbrand, which follows Ven, the clone of a wealthy, 18-year-old named Raven. Imitations like Ven only leave the lab when their Authentics need them—to replace the dead, be an organ donor, or in Ven’s case, serve as bait when Raven’s life is threatened. It is Ven’s job to draw out Raven’s assailants, but she must decide if she is prepared to sacrifice herself for a girl she has never met.
  • Every Ugly Word by Aimee Salter, a coming-of-age story about a teenager named Ashley who sees her 23-year-old self when she looks in the mirror. Her older self has been through it all before, and helps Ashley survive torment from high school bullies, unrequited love for her best friend and a volatile relationship with her mom. But her
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