Awarding over $100,000 in prizing and the chance to be featured on-site, Amazon Fashion challenged rising stars from New York City’s top fashion and design schools to create their best Fall 2014 editorial campaign
NEW YORK--(BUSINESS WIRE)--Oct. 25, 2014-- Today, five participating schools – Fashion Institute of Technology, LIM College, Parsons The New School for Design, Pratt Institute, and the School of Visual Arts – sent two teams of five students to Amazon Fashion’s 40,000-square foot photography studio in Williamsburg, Brooklyn. Mentored by a group of top industry professionals, the student teams were challenged to conceptualize, style and shoot a captivating editorial campaign, with the winning images to be featured as part of Amazon Fashion’s Fall 2014 on-site editorial.
The creative challenge required students to apply their skills in graphic design, styling, editing, fashion photography, and art direction, while working in their own dedicated photography bay. Industry experts – including Amy Odell, Editor at Cosmopolitan.com; Eric Wilson, Fashion News Director at InStyle; Kate Dimmock, Fashion Director at People StyleWatch; and Lori Goldstein, Fashion Stylist and Fashion Editor at Large at ELLE – served as mentors throughout the day-long competition, providing guidance and feedback to student teams as they worked to produce a campaign that speaks to the Amazon Fashion customer.
Students were given access to state-of-the-art photography equipment, models, wardrobe, hair and makeup services, and props. YouTube beauty expert and entrepreneur Michelle Phan counseled teams on creating beauty looks that complement their campaign messages, using makeup from her namesake line, em Cosmetics.