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Developer Excitement Grows for Amazon’s New Fire Phone

Rate of app and game submissions to the Amazon Appstore has more than doubled since the Fire phone unveiling

Innovative apps and games from developers—including Camouflaj, Craigslist, eBay, Fandango, Fluik, Kik, Magmic, Trove, TV Guide, and WhitePages—all using Fire phone’s unique technical capabilities

SEATTLE--(BUSINESS WIRE)--Jul. 22, 2014-- (NASDAQ:AMZN)— Amazon today announced that Amazon Appstore selection has nearly tripled over the past year, and since Fire phone launched, the rate of app submissions to the Amazon Appstore has more than doubled. App submissions are at record levels in the 5 week period since launch. In the few weeks since Fire phone launched, developers have already found innovative uses of the phone’s enhanced carousel, Dynamic Perspective and Firefly. To learn about how to develop for Fire phone, see what’s included in the Dynamic Perspective and Firefly SDKs, and hear what developers are saying about the technologies, visit http://developer.amazon.com/firephone.

“When we launched Fire phone, we couldn’t wait to see what developers were going to build with Dynamic Perspective and Firefly,” said Mike George, Vice President, Amazon Appstore. “While the underlying technologies for Dynamic Perspective and Firefly are sophisticated, we’ve made it simple for developers to harness their capabil

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