"Expanding our digital 3D footprint continues to be a major part of our growth strategy," said Bruce J. Olson, president of Marcus Theatres. "Monster hits like Avatar continue to move digital 3D full-speed ahead as digital 3D movies attract a wide variety of audiences. In fact, digital 3D films have outperformed the corresponding 2D version of the same movie by a factor of two to three times. We expect that digital 3D movies will continue to positively impact the box office as the number of 3D films continues to significantly increase and more 2D movies are being converted to 3D films."

Olson said there is an explosion of upcoming 3D releases in the pipeline. Popular 3D films opening this spring and summer include Alice in Wonderland, Clash of the Titans, Shrek Forever After, Toy Story 3, Despicable Me and Harry Potter and the Deathly Hallows. "There will be at least 20 3D titles released in 2010 and the potential for even more in 2011."

"We will continue to explore additional opportunities to expand our digital 3D presence and we are actively considering the potential of eight to 10 additional digital 3D screens in the coming months," added Olson. "With the 19 new 3D systems we will offer digital 3D in nearly 80% of our theatre locations. As our digital 3D expansion continues, more and more of our guests will be able to enjoy these stunningly realistic 3D films at a Marcus Theatre location close to home."

RealD will provide the equipment and glasses for the 19 digital 3D system installations.

Two additional digital 3D systems will be installed at Ridge Cinemas in New Berlin, Wis. After the two installations are complete, Ridge Cinemas will have a total of three digital 3D screens.

3D attractions currently scheduled for the remainder of 2010 and 2011 include:

About Marcus Theatres

Marcus Theatres^(R), a division of The Marcus Corporation (NYSE:MCS), is the seventh largest theatre circuit in the United States and currently owns or operates 668 screens at 54 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio, and one family entertainment center in Wisconsin. For more information, visit the Marcus Theatres website at www.marcustheatres.com.

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. In addition to its Marcus Theatres division, the company's lodging division, Marcus Hotels and Resorts, owns or manages 19 hotels, resorts and other properties in ten states. The company is celebrating its 75^th anniversary in 2010. For more information, visit the company's web site at www.marcuscorp.com.

About RealD

RealD is the global leader in 3D technology for cinema, home and professional applications. RealD's new 3D cinema technology launched today's 3D movie revolution and is deployed across the world's largest 3D platform. RealD is also at the forefront of the launch of 3D in the home with technology licensed by many major consumer electronics companies covering 3D content delivery format and eyewear. RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of development behind its systems. RealD's mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. For more information, please visit www.RealD.com.

Certain matters discussed in this press release are "forward-looking statements" intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we "believe," "anticipate," "expect" or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects of the relative industry supply of available rooms at comparable lodging facilities in our markets on our occupancy and room rates; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States' responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

SOURCE: The Marcus Corporation

Investors:
Douglas A. Neis, The Marcus Corporation
(414) 905-1100
or
Media:
Carlo W. Petrick, Marcus Theatres
(414) 905-1505