Company will promote Wisconsin Dells in its movie theatres throughout Wisconsin

MILWAUKEE--(BUSINESS WIRE)--June 25, 2008--The Marcus Corporation (NYSE:MCS) today announced a new initiative to support tourism in the Wisconsin Dells in response to the recent flooding in the area. Both of the company's businesses are involved in the program.

Beginning July 3, 2008, Marcus Theatres(R) will advertise the many popular attractions at the Wisconsin Dells through posters and pre-show advertising at its 45 theatre locations in Wisconsin, Illinois, Minnesota and Iowa. Marcus Hotels and Resorts and Marcus Theatres will place vouchers for free tickets to the famous Tommy Bartlett Show and other Wisconsin Dells attractions in the paychecks of its 4,000 associates in Wisconsin, Minnesota, Iowa and Illinois.

The recent flooding in Wisconsin and throughout the Midwest is a tragedy, and our hearts go out to those families and businesses who have experienced losses. The Wisconsin Dells was particularly hard hit, especially Lake Delton. We believe it is important for all Wisconsin businesses to support each other during this difficult time. Summertime is the major season for leisure travel, and to support our overall tourism industry, people need to know that Wisconsin is open for business, said Bill Otto, president of Marcus Hotels and Resorts.

The Wisconsin Dells is one of the most popular tourist areas in our state and summertime is the prime vacation season. Many people learning about the flooding in the Wisconsin Dells believe it impacted the entire area and as a result have cancelled reservations and vacation plans. Marcus Theatres wants vacationers to know that they still can have fun this summer at all their favorite places throughout Wisconsin. We are happy to help spread the word that businesses in the Wisconsin Dells are ready and waiting to welcome visitors, said Bruce J. Olson, president of Marcus Theatres.

On behalf of the Tommy Bartlett Show and the countless other Wisconsin Dells attractions that have been affected by the recent flooding in our area, I commend The Marcus Corporation for their support in helping Wisconsin Dells rebuild its business, said Tom Diehl, general manager of the Tommy Bartlett Show. We look forward to welcoming The Marcus Corporation associates, along with their family and friends, at our attractions this summer.

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries. The Marcus Corporation's movie theatre division, Marcus Theatres(R), currently owns or manages 678 screens at 56 locations in Wisconsin, Illinois, Minnesota, Ohio, North Dakota, Iowa and Nebraska, and one family entertainment center in Wisconsin. The company's lodging division, Marcus Hotels and Resorts, owns or manages 20 hotels, resorts and other properties in ten states, with three additional properties under development. For more information, visit the company's web site at www.marcuscorp.com.

Certain matters discussed in this press release are forward-looking statements intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements will include words such as we believe, anticipate, expect or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties that could cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates from the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States' responses thereto and subsequent hostilities; and (9) the successful integration of the Douglas Theatre Company theatres into our theatre circuit. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

CONTACT: Investors:
The Marcus Corporation
Douglas A. Neis, (414) 905-1100
or
Media:
Marcus Theatres
Carlo W. Petrick, (414) 905-1505
Marcus Hotels and Resorts
Jori Hartwig, (414) 905-1567

SOURCE: The Marcus Corporation