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Ijie.Com and MSN Launch New Weddings Destination in China

-- From #1 US Wedding Website TheKnot.com, Ijie.com and MSN Create First-of-Its-Kind Weddings Channel on MSN China --

NEW YORK--(BUSINESS WIRE)--Feb. 1, 2012-- XO Group Inc. (NYSE: XOXO; http://www.xogroupinc.com), formerly The Knot Inc., a global media and technology leader with the number-one wedding website, TheKnot.com, today announced that Ijie.com (爱结, Ijie.com), a multiplatform resource providing Western inspiration and local advice for weddings, relationships and pregnancy to the Chinese consumer, has exclusively partnered with MSN, a leading online media company in China, to launch a weddings channel on MSN.Ijie.com.

Through this partnership, Ijie.com will be the exclusive wedding and lifestyle content provider on a newly launched, co-branded “Fashionable Weddings” channel on CN.MSN.com – one of the top news and lifestyle portals in China, with 80 million monthly unique visitors. With an affluent Chinese wedding market valued at $62 billion (400 million RMB), a partnership with MSN in China will further enable Ijie.com to become the de facto weddings resource for the millions of young women in China who are increasingly incorporating Western traditions into their own lifestyles.

“With a long-standing, successful partnership with MSN in the US, we’re thrilled about expanding our relationship on an international basis via Ijie.com,” said David Liu, CEO and cofounder of XO Group. “As the first company to create multiple wedding channels on the top two news and lifestyle portals in ChinaSINA and MSN – Ijie.com is fast on its way to becoming the number-one leader in providing high-value Chinese couples the best information and resources needed to plan their lives together, as well as helping its partners extend their footprint onto all three sites.”

“We’re thrilled to be working with Ijie.com and that XO Group Inc. has extended its long-term relationship with MSN from the States to China,” added Nan Li, executive publisher and chief editor of cn.msn.com. “We believe that with MSN’s large base of affluent, international users and the unique content and resources from the world’s largest wedding resource, the ‘Fashionable Weddings’ channel will certainly become a must-visit destination for weddings in China.”

On the MSN and Ijie.com “Fashionable Weddings” channel, visitors can find:

  • Inspirational Photos & Videos: From wedding dresses and cakes to Real Wedding profiles and honeymoon destinations, brides can search through thousands of photos and videos to find all the inspiration they need.
  • Celebrity Wedding Reports: Brides can access exclusive insider information on celebrity weddings from the best of the best wedding specialists, as well as learn tips on how to achieve celebrity wedding style at any budget.
  • Exclusive Wedding Fashion Shows: Visit the only place to see Bridal Fashion Week live from New York – the ultimate fashion week for the wedding industry. Brides can watch the newest bridal and bridesmaid dress collections on the runways before they even hit stores, along with behind-the-scenes interviews with A-list designers like Monique Lhuillier, Oscar de la Renta, Carolina Herrera and Vera Wang.
  • Expert Advice Column: Brides can easily connect with top wedding experts and other like-minded brides for instant advice on all things wedding.

About XO Group Inc.

XO Group Inc. (NYSE: XOXO; http://www.xogroupinc.com), formerly The Knot Inc., is a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the #1 wedding brand, The Knot, and has grown to include WeddingChannel.com, The Nest, The Bump and Ijie.com. XO Group is recognized by the industry for being innovative in all media – from the web to social media and mobile, magazines and books, and video – and our groundbreaking social platforms have ignited passionate communities across the world. XO Group has leveraged its customer loyalty into successful businesses in online sponsorship and advertising, registry services, ecommerce and publishing. The company is publicly listed on the New York Stock Exchange (XOXO) and is headquartered in New York City.

About MSN China

Microsoft MSN (Shanghai MSN Network Communications Technology Co. Ltd.) is the most influential Internet service provider with the richest selection of products for the affluent and discerning Chinese consumer. With an ongoing focus on this segment of consumers, msn.com.cn has become the “No. 1 Metropolitan Portal” with channels that include automotive, fashion, luxury, finance and health care, and is broadly recognized for its practical and rich capabilities, as well as simple, impressive and stylish web page designs.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50152356&lang=en

Source: XO Group Inc.

XO Group Inc.
Jacalyn Lee, 212-219-8555 x1013
Public Relations Director
Jacalyn@xogrp.com