Corporate Profile

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XO Group Inc. is the premier consumer Internet and media company devoted to weddings, pregnancy, and everything in between, providing young women with the trusted information, products, and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the #1 wedding brand, The Knot, and has grown to include The Nest, The Bump and XO Group is recognized by the industry for being innovative in all media – from the web to social media and mobile, magazines and books, and video – and our groundbreaking social platforms have ignited passionate communities across the world. XO Group has leveraged its customer loyalty into successful businesses in online sponsorship and advertising, registry services, ecommerce and publishing. The company is headquartered in New York City


The Knot commenced operations in 1996 and was incorporated in the state of Delaware. In 1999, The Knot was listed on the NASDAQ National Market. In 1999, The Knot acquired, an online wedding supply store, to develop The Knot's wedding supply business. In 2000, The Knot acquired Weddingpages, Inc., the nation's largest local wedding magazine publisher, extending The Knot brand on the local level. In 2004, with the launch of, The Knot extended its audience relationship beyond weddings with the first online destination for newly married couples. In 2006, The Knot acquired, Inc., the operator of the leading wedding registry website. In 2007, The Knot entered the baby market with the launch of, a new web site for soon-to-be-parents. In 2008, The Knot acquired The Bump Media, Inc., a publisher of local print guides that feature pregnancy, maternity and baby resources. was rebranded as and the local print guides were redesigned. In 2010, Ai Jie by The Knot was launched (online at, which is a multiplatform resource providing Western inspiration and local advice for weddings, relationships and pregnancy for the Chinese consumer. In 2011, the Company changed its corporate name from The Knot, Inc. to  XO Group Inc., an umbrella for all of our brands and lifestages reflecting the fact that our entire business opportunity – from weddings to babies – exists as a result of some serious “XO”s (Kisses and Hugs)


XO Group Inc. serves its audience with information, products, and services during critical lifestages: planning a wedding, sharing life as a couple for the first time, and planning for the birth of a first child. We believe the expenditures during these lifestages, including weddings, honeymoons, registries, setting up a first home, and adding a baby to a household, amount to over $190 billion every year in the U.S.

Each year, approximately 2.2 million marriage licenses are issued in the United States as reported by Pew Research Center's tabulations of the United States Census Bureau American Community Survey. According to The Knot Market Intelligence’s Annual Real Weddings Survey of nearly 13,000 recent brides, the average amount spent on a wedding in the United States in 2013 was nearly $30,000, including the cost of the engagement ring but excluding the cost of the honeymoon and gifts.

During the year prior to and the years following a wedding, we believe that the average couple will make more buying decisions and purchase more products and services than at any other time in their lives, forming important brand affiliations and loyalties. From local wedding service providers to major national brands, a wide variety of advertisers seek to reach to-be-weds, newlyweds, and new parents. Replenished on an annual basis, wielding substantial budgets, and facing a firm deadline, engaged and recently married couples are ideal recipients of advertisers’ messages, products and services.
The wedding market also represents significant opportunities for the retail industry. The average U.S. wedding has approximately 140 guests. According to The Knot Market Intelligence’s 2013 Registry Study, these guests (often as couples) spend between $50 and $100 for a gift, on average. Because items are selected by the engaged couple but purchased by their guests, couples can have low price sensitivity, and retailers discount traditional registry products less often than other merchandise. Registering for products in all categories has grown to include less traditional registry items such as power tools, electronics, and honeymoons, which has prompted many national retailers, previously without registries, to enter the gift registry market. Management estimates that the total bridal registry and gifting market is approximately $10 billion annually.

Besides moving in together and getting married, the other major milestone couples face is the birth of their first child. According to the NCHS National Vital Health Statistics Reports, of the more than 4.0 million U.S. births every year, 1.6 million are first-borns. Like planning a wedding or shopping for insurance, first-time pregnancy creates a tremendous deadline driven need for information and products. Based on data from the United States Department of Agriculture Expenditures on Children by Families 2012 report, first-time mothers in the U.S. are estimated to spend nearly $25 billion on their babies(newborn and toddler). These expenditures include big-ticket items they are unlikely to buy again and can result in the formation of brand loyalties that may continue with the arrival of additional children.

This site contains forward-looking statements regarding future events or the future financial performance of XO Group. These statements are only predictions and reflect the current beliefs and expectations of XO Group.  Actual events or results may differ materially from those contained in the projections or forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements contained herein are detailed in documents The Knot files from time to time with the Securities and Exchange Commission, including its recent filings on Forms 10-K and 10-Q. Forward-looking statements on this site are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995. 

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