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Save Big This Fall with CVS/pharmacy's Free Gift Cards Promotion
Spend $30 on Select Items in the Circular Each Week to Earn Free $10 Gift Cards for a Variety of Popular Retailers

WOONSOCKET, R.I., Oct. 17, 2011 /PRNewswire via COMTEX/ --

To reward loyal shoppers, CVS/pharmacy today announced a new promotion that allows customers to earn multiple free gift cards just by shopping for essentials at more than 7,200 locations nationwide. The new promotion began on Sunday October 16 and will go through December 25, 2011. Members of CVS/pharmacy's ExtraCare Rewards program can earn $10 gift cards to Macy's, Gap, Applebee's, Shell Stations, American Express, Barnes & Noble or CVS/pharmacy every week simply by spending $30 on specially-marked items found conveniently in the weekly CVS/pharmacy circular.

"We are always looking for unique ways to deliver value to our customers and our new promotion makes it easy for ExtraCare members to earn gift cards while shopping for popular items each week at CVS/pharmacy," said Judy Sansone, vice president of merchandising for CVS/pharmacy. "To participate, shoppers simply scan their ExtraCare Rewards card when purchasing specially-marked items included in the CVS/pharmacy circular each week. Participants who make the qualifying purchases can then choose their favorite gift card option from a variety of participating brands, and then opt to keep those gift cards for themselves or gift them to friends and family for birthdays, holidays and other celebrations."

Customers can find the qualifying products on the front and back pages each week in the CVS/pharmacy circular beginning October 16, accessible in-store, online at http://www.cvs.com/weeklyad and on Facebook at www.facebook.com/CVS. All qualifying products will be clearly marked as part of the "Earn Free Gift Cards" promotion to make them easily identifiable. Eligible products will range from health and beauty items, to groceries and snacks, household needs, toys and electronics. Products included in the promotion will change each week, giving shoppers flexibility to fill their carts with the essentials they shop for each week while earning multiple gift cards.

Once ExtraCare customers reach the $30 required purchase threshold in the week-long period, a special coupon will print on their receipt that can be redeemed immediately in-store for a $10 gift card. If customers prefer to wait to redeem their coupon they have up to 30 days to do so. Shoppers will also have the opportunity to take advantage of the deal every week, with new products in the weekly circular. However, there is no carry-over balance to the next week, since the specially marked products may change. Customers will also be able to earn up to five gift cards per week by making the qualifying $30 purchases (one $10 gift card is earned for each qualifying $30 purchase). There is a limit of five redemptions per week for each ExtraCare member.

CVS/pharmacy customers save money through the ExtraCare Rewards program all year long. ExtraCare is the nation's largest retail rewards program, with more than 69 million active cardholders. Registering is free, takes less than two minutes in-store or online, and cardholders earn two-percent back on nearly every dollar spent in the store, every time they shop, just for scanning their card. Additionally, in participating states, for every two prescriptions filled at CVS/pharmacy, cardholders earn $1 ExtraBucks® Reward. At the end of each quarter, these combined earnings are paid out in the form of ExtraBucks® Rewards, which can be used to buy nearly anything in the store.

For more information on how the ExtraCare Rewards program works, or to enroll, customers can visit http://www.cvs.com/extrarewards. Follow CVS/pharmacy on Twitter at http://twitter.com/CVS_Extra to learn about upcoming promotions and to receive exclusive deals and insider scoop.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,200 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.

Press Contact:

Erin Pensa


CVS/pharmacy


T: 401.770.4786


E: EPensa@cvs.com

SOURCE CVS/pharmacy