Press Release

NEW YORK, May 10 /PRNewswire/ -- Cristophe, the world renowned celebrity hairstylist and salon owner, introduces his first hair care line, Cristophe Beverly Hills Hair Care, a 'masstige' line founded on two core principles: quality and value. The state-of-the-art, 13 product line features a power-pack of beneficial ingredients and will be available exclusively at CVS stores and Cristophe Salons nationwide.

The Cristophe Beverly Hills Hair Care line is divided into four product categories:

The Volumizing, Hydrating and Smoothing lines consist of a shampoo, conditioner and two styling products, while Finishing features a Shaping Spray for all day hold.

Cristophe Beverly Hills Hair Care features unique, technologically advanced ingredients designed to pump up your hair's potential, including:

• Creatine -- the same supplement that promotes muscle growth actually works to strengthen hair, making it healthier and less vulnerable to breakage
• Vitamin C -- this antioxidant works to neutralize free radicals, therefore protecting hair from environmental damage and stress
• Polyquaternium and Quaternium ingredients - work to fuse ends of hair shafts to mend split ends, inhibit moisture loss, add shine and tame flyaways by reducing static charge in hair

In the business for almost 20 years, Cristophe's hair care vision was simple "I wanted to create a line of professional, affordable, salon-quality products to make your hair stronger, shinier and more manageable -- whatever your hair type," he says. "The end result is more beautiful hair and a more beautiful you. I am tremendously pleased to be able to bring this line to CVS customers and in my own salon," said Cristophe.

"We are excited to have the opportunity to partner with Cristophe in bringing his unique, high quality hair care products to our customers. Working with Cristophe represents a key step in our efforts to make CVS an essential beauty destination for all women," said Chris Bodine, Executive Vice President for Merchandising and Marketing at CVS.

Packaged in sleek, streamlined, color-coded (for each product category) bottles, the look of the product is as appealing as the quality of the product itself, and the salon-quality fragrance conjures a "clean hair" vibe, ensuring you hair will smell as good as it looks.

Cristophe Beverly Hills Hair Care will be available at CVS Pharmacies nationwide and at Cristophe Salons beginning May 2004. Prices range from $6.99-$7.99.

Cristophe Beverly Hills Hair Care Product List