News Release

Scripps Reports July Revenue, Statistics

CINCINNATI, Aug. 10 /PRNewswire-FirstCall/ -- The E. W. Scripps Company today reported July revenue and statistics for its Scripps Networks, newspaper and broadcast television divisions.

At Scripps Networks revenue was up 24 percent to $81.9 million in July compared with the same month a year ago.

July advertising revenue at Scripps Networks was up 21 percent and affiliate fee revenue increased 20 percent. Scripps Networks includes the company's portfolio of national cable and satellite television networks, including HGTV, Food Network, DIY Network, Fine Living and Great American Country (GAC).

HGTV and Food Network can each be seen in about 90 million U.S. television households. DIY Network and Fine Living each can be seen in about 38 million households. GAC reached 43 million U.S. households in July.

At newspapers managed solely by the company, total revenue was $56.6 million, even with the same period a year ago. Newspaper advertising revenue increased 1.0 percent during July.

Broken down by category, newspaper advertising revenue during the month was:

     - Local, down 1.6 percent to $11.3 million.
     - Classified, up 1.2 percent to $19.4 million.
     - National, down 18 percent to $2.8 million.
     - Preprint, online and other, up 9.1 percent to $12.1 million.

At the company's broadcast television stations, July revenue was up 6.9 percent to $22.9 million. Broken down by category, broadcast television revenue was:

     - Local, up 4.3 percent to $13.8 million.
     - National, down 2.5 percent to $6.6 million.
     - Political, $1.7 million compared with $600,000 in the year-ago period.

For competitive reasons, Scripps does not report monthly revenue and statistics for its interactive media division, which includes online search and price comparison services Shopzilla and uSwitch. The company reports revenue from the interactive media division on a quarterly basis.

About Scripps

The E. W. Scripps Company (NYSE: SSP) is a diverse and growing media enterprise with interests in national cable networks, newspaper publishing, broadcast television stations, electronic commerce, interactive media, and licensing and syndication.

The company's portfolio of media properties includes: Scripps Networks, with such brands as HGTV, Food Network, DIY Network, Fine Living, Great American Country and HGTVPro; daily and community newspapers in 18 markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service; 10 broadcast TV stations, including six ABC-affiliated stations, three NBC affiliates and one independent; leading online search and comparison shopping services, Shopzilla and uSwitch; and United Media, a leading worldwide licensing and syndication company that is the home of PEANUTS, DILBERT and approximately 150 other features and comics.



    THE E. W. SCRIPPS COMPANY                    For more information:
    Unaudited Revenue and Statistical Summary    Tim Stautberg
    Period: July                                 The E. W. Scripps Company
    Report date: August 10, 2006                 513-977-3826

    REVENUE AND STATISTICAL SUMMARY FOR SELECTED OPERATING SEGMENTS

    (amounts in millions,
     unless otherwise
     noted )                      July                   Year-to-date
                          2006    2005      %       2006     2005       %

    SCRIPPS NETWORKS
      Operating Revenues
      Advertising        $61.9   $51.3    20.7 %   $482.0   $412.9    16.7 %
      Affiliate fees,
       net                16.8    13.9    20.4 %    114.3     95.5    19.7 %
      Other                3.1     0.8                9.4      4.6

      Scripps Networks   $81.9   $66.0    24.0 %   $605.8   $513.0    18.1 %

      Subscribers (1)
      HGTV                                           90.0     88.6     1.6 %
      Food Network                                   89.6     87.5     2.4 %
      Great American Country                         43.0     38.8    10.8 %

    NEWSPAPERS (2)
      Operating Revenues
      Local              $11.3   $11.5    (1.6)%    $92.7    $91.6     1.2 %
      Classified          19.4    19.1     1.2 %    140.7    130.9     7.6 %
      National             2.8     3.4   (17.8)%     22.1     23.6    (6.4)%
      Preprints, online
       and other          12.1    11.1     9.1 %     84.9     76.1    11.6 %
      Newspaper
       advertising        45.5    45.0     1.0 %    340.5    322.2     5.7 %
      Circulation         10.1    10.6    (4.1)%     72.9     74.8    (2.6)%
      Other                0.9     1.0    (5.4)%      9.3      9.0     2.7 %

      Newspapers managed
       solely by us      $56.6   $56.6     0.0 %   $422.6   $406.1     4.1 %

      Ad inches
       (excluding JOAs)
       (in thousands)
        Local              400     400     0.1 %    3,100    3,150    (1.6)%
        Classified         811     767     5.8 %    5,716    5,209     9.7 %
        National            67      92   (27.1)%      576      655   (12.1)%
        Full run ROP     1,279   1,259     1.6 %    9,392    9,014     4.2 %

    BROADCAST TELEVISION
      Operating Revenues
      Local              $13.8   $13.3     4.3 %   $121.3   $110.9     9.4 %
      National             6.6     6.8    (2.5)%     60.2     56.8     5.9 %
      Political            1.7     0.6                5.4      1.1
      Other                0.8     0.8    (5.0)%      6.3      8.1   (23.1)%

      Broadcast
       Television        $22.9   $21.5     6.9 %   $193.2   $176.9     9.2 %


     (1)  Subscriber counts are according to the Nielsen Homevideo Index of
           homes that receive cable networks.

     (2)  On February 1, 2006, we contributed the Boulder Daily Camera, the
           Colorado Daily and the twice-weekly Broomfield Enterprise in
           exchange for a 50% interest in a partnership we jointly operate
           with MediaNews Group Inc. To enhance comparability the reported
           revenues do not include operating revenues of these newspapers
           prior to the formation of the partnership. Our 50% share of the
           operating profit (loss) of the partnership is reported as "Equity
           in earnings of JOAs and other joint ventures" in our financial
           statements.
SOURCE  The E. W. Scripps Company
    -0-                             08/10/2006
    /CONTACT:  Tim Stautberg of The E. W. Scripps Company, +1-513-977-3826, or
stautberg@scripps.com /
    /Web site:  http://www.scripps.com /
    (SSP)

CO:  The E. W. Scripps Company
ST:  Ohio
IN:  PUB TVN RAD
SU:

FB-JK
-- CLTH014 --
7052 08/10/2006 08:00 EDT http://www.prnewswire.com