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Scripps Reports August Revenue, Statistics

CINCINNATI, Sept. 12 /PRNewswire-FirstCall/ -- The E. W. Scripps Company today reported August revenue and statistics for its Scripps Networks, Shop At Home, newspaper and broadcast television operating divisions.

For competitive reasons, the company is not reporting monthly revenue from its online comparison shopping subsidiary, Shopzilla, which was acquired in June. The company will report Shopzilla revenue on a quarterly basis.

At Scripps Networks -- the company's most profitable division -- revenue was up 31 percent to $69.3 million in August compared with the same month a year ago.

August advertising revenue at Scripps Networks was up 32 percent and affiliate fee revenue increased 27 percent.

Scripps Networks includes the company's portfolio of national cable and satellite television networks, including HGTV, Food Network, DIY Network, Fine Living and Great American Country (GAC).

HGTV and Food Network can be seen in 89 million and 88 million U.S. television households, respectively. DIY Network reaches about 35 million households and Fine Living can be seen in about 29 million households. GAC reached about 39 million U.S. households in August.

At the company's newspapers, total revenue was down 3.8 percent to $56.6 million, in part because there was one fewer Sunday in the month compared with the same period last year. For the two-month period, July and August, total newspaper revenue was up 3.0 percent. Newspaper advertising for the two-month period was up 4.3 percent.

Reflecting the effect of one fewer Sunday in the month, newspaper advertising revenue in August by category was:

    - Local, down 5.3 percent to $12.0 million.
    - Classified, down 2.1 percent to $18.5 million.
    - National, down 0.8 percent to $3.4 million.
    - Preprint and other, down 0.2 percent to $11.5 million.

The company's share of profits from its joint newspaper operations, before editorial costs, was $5.5 million compared with $6.3 million in August 2004.

At Shop At Home, the company's television retailing subsidiary, August revenue was up 30 percent to $25.8 million. Shop At Home could be seen in 55 million full-time equivalent television households in August, up 6.6 percent from the same month in 2004.

At the company's broadcast television stations, August revenue was down 18 percent to $23.5 million. The decline reflects the relative absence of political advertising revenue compared with $3.8 million in political advertising revenue during the same month last year.

    Broadcast television August advertising revenue, by category, was:

    - Local, down 1.6 percent to $15.0 million.
    - National, down 10.8 percent to $7.5 million.

    About Scripps

Scripps is a diverse media concern with interests in national lifestyle television networks, newspaper publishing, broadcast television, television retailing, interactive media and licensing and syndication. All of the company's media businesses provide content and advertising services via the Internet.

Scripps is organized into the following operating divisions.

Scripps Networks, including the company's growing portfolio of popular lifestyle television networks. Scripps Networks brands include HGTV, Food Network, DIY Network, Fine Living, Great American Country (GAC) and HGTVPro. Scripps Networks Web sites include FoodNetwork.com, HGTV.com, DIYnetwork.com, fineliving.com and gactv.com. Scripps Networks programming can be seen in 116 countries.

Scripps Newspapers, including daily and community newspapers in 19 markets and the Washington-based Scripps Media Center, home to the Scripps Howard News Service. Scripps newspapers include the Rocky Mountain News in Denver, the Commercial Appeal in Memphis, the Knoxville (Tenn.) News Sentinel and the Ventura County (Calif.) Star.

Scripps Television Station Group, including six ABC-affiliated stations, three NBC affiliates and one independent. Scripps operates broadcast television stations in Detroit; Cleveland; Cincinnati; Phoenix; Tampa; Baltimore; Kansas City, Mo.; West Palm Beach, Fla.; Tulsa, Okla.; and Lawrence, Kan.

Shop At Home, the company's television retailing subsidiary, which markets a growing range of consumer goods directly to television viewers and visitors to the Shop at Home Web site, shopathometv.com. Shop at Home reaches about 55 million full-time equivalent U.S. households, including 5 million households via five Scripps-owned Shop at Home affiliated television stations.

Shopzilla, an online comparison shopping service with an index of more than 30 million products from about 55,000 stores. Shopzilla is powered by ShopRank, a proprietary algorithm that helps shoppers instantly find virtually any product for sale on the Web at the best price. Shopzilla also operates the BizRate consumer feedback network with more than 2.5 million members and about 1 million reviews per month.

United Media, a leading licensing and syndication company. United Media is the worldwide licensing and syndication home of Peanuts, Dilbert and about 150 other features and characters.


     THE E.W. SCRIPPS COMPANY
     Unaudited Revenue and Statistical Summary
     Period: August
     Report date: September 12, 2005

     REVENUE AND STATISTICAL SUMMARY FOR SELECTED OPERATING SEGMENTS

    (amounts in millions,
     unless otherwise noted)
                                August                  Year-to-date
                        2005     2004      %      2005     2004       %
    SCRIPPS NETWORKS(1)
      Operating Revenues
      Advertising      $54.3    $41.0    32.4 %  $467.2   $361.9    29.1 %
      Affiliate fees,
       net              14.5     11.4    26.9 %   110.1     90.0    22.3 %
      Other              0.5      0.6   (20.2)%     4.9      5.5   (11.4)%

      Scripps Networks $69.3    $53.1    30.6 %  $582.1   $457.4    27.3 %

      Subscribers(2)
      HGTV                                         88.8     86.4     2.8 %
      Food Network                                 87.7     85.2     2.9 %
      Great American
       Country                                     39.0     27.5    41.8 %

    NEWSPAPERS(3)
      Operating Revenues
      Local            $12.0    $12.7   (5.3)%   $108.3   $107.5     0.8 %
      Classified        18.5     18.9   (2.1)%    154.3    147.6     4.6 %
      National           3.4      3.4   (0.8)%     27.6     26.3     4.8 %
      Preprints and
       other            11.5     11.5   (0.2)%     91.4     85.1     7.4 %
      Newspaper
       advertising      45.3     46.5   (2.4)%    381.6    366.5     4.1 %
      Circulation       10.0     11.1  (10.0)%     86.4     88.5    (2.5)%
      Other              1.3      1.3   (1.6)%     10.8     10.6     1.4 %

      Newspapers       $56.6    $58.8   (3.8)%   $478.8   $465.6     2.8 %

      Ad inches
       (excluding JOAs)
       (in thousands)
      Local              431      471   (8.4)%    3,797    3,844    (1.2)%
      Classified         757      804   (5.9)%    6,283    6,363    (1.3)%
      National            87       85    2.6 %      770      731     5.4 %
      Full run ROP     1,275    1,360   (6.2)%   10,850   10,937    (0.8)%

      Share of JOA
       operating
       profits(4)       $5.5     $6.3  (12.2)%    $49.9    $44.4    12.2 %

    BROADCAST TELEVISION
      Operating Revenues
      Local            $15.0    $15.2   (1.6)%   $125.9   $122.1     3.1 %
      National           7.5      8.4  (10.8)%     64.3     64.8    (0.8)%
      Political          0.2      3.8               1.3     16.3
      Other              0.8      1.1  (26.3)%      8.9     10.9   (18.4)%

    Broadcast
     Television        $23.5    $28.5  (17.5)%   $200.4   $214.1    (6.4)%

    SHOP AT HOME
      Operating Revenues

      Shop At Home     $25.8    $19.9   29.7 %   $241.1   $179.2    34.5 %

      Avg. full-time
       equivalent
       homes            54.6     51.2    6.6 %     53.5     48.9     9.4 %

    (1) Operating results include Great American Country since the November
        17, 2004 acquisition date.
    (2) Subscriber counts are according to the Nielsen Homevideo Index of
        homes that receive cable networks.
    (3) August 2005 had 4 Sundays, versus 5 Sundays in 2004.
    (4) Excludes editorial costs.


     THE E.W. SCRIPPS COMPANY
     Unaudited Revenue and Statistical Summary
     Period:  August
     Report date: September 12, 2005

     REVENUE AND STATISTICAL SUMMARY FOR SELECTED OPERATING SEGMENTS

     (amounts in millions,
      unless otherwise noted )
                                               July and August
                                      2005            2004           %



    SCRIPPS NETWORKS (1)
      Operating Revenues
      Advertising                    $105.6           $82.0        28.8 %
      Affiliate fees, net              28.5            22.5        26.3 %
      Other                             1.2             1.2        (2.9)%

      Scripps Networks               $135.3          $105.8        27.9 %

      Subscribers(2)
      HGTV                             88.8            86.4         2.8 %
      Food Network                     87.7            85.2         2.9 %
      Great American Country           39.0            27.5        41.8 %

    NEWSPAPERS
      Operating Revenues
      Local                           $24.1           $24.9        (3.1)%
      Classified                       38.5            36.6         5.1 %
      National                          6.8             6.3         7.4 %
      Preprints and other              23.2            20.9        10.7 %
      Newspaper advertising            92.6            88.8         4.3 %
      Circulation                      20.8            21.2        (1.9)%
      Other                             2.3             2.3        (0.2)%

      Newspapers                     $115.7          $112.3         3.0 %

      Ad inches (excluding JOAs)
      (in thousands)
      Local                             861             909        (5.2)%
      Classified                      1,580           1,609        (1.9)%
      National                          183             165        10.5 %
      Full run ROP                    2,623           2,683        (2.2)%

      Share of JOA operating
       profits (3)                    $12.0           $11.7         2.6 %

    BROADCAST TELEVISION

      Operating Revenues
      Local                           $28.3           $27.6         2.3 %
      National                         14.3            15.3        (6.9)%
      Political                         0.8             6.0
      Other                             1.6             2.2       (26.5)%

      Broadcast Television            $44.9           $51.1       (12.1)%

    SHOP AT HOME
      Operating Revenues
      Shop At Home                    $52.0           $38.9        33.6 %

      Avg. full-time
       equivalent homes                54.0            50.7         6.5 %


    (1) Operating results include Great American Country since the November
        17, 2004 acquisition date.
    (2) Subscriber counts are according to the Nielsen Homevideo Index of
        homes that receive cable networks.
    (3) Excludes editorial costs.

SOURCE  The E. W. Scripps Company
    -0-                             09/12/2005
    /CONTACT:  Tim Stautberg of The E. W. Scripps Company, +1-513-977-3826, or
stautberg@scripps.com/
    /Web site:  http://www.scripps.com /
    (SSP)

CO:  The E. W. Scripps Company
ST:  Ohio
IN:  RAD TVN ENT PUB
SU:  SLS

GF
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9432 09/12/2005 08:30 EDT http://www.prnewswire.com