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Scripps Reports Second Quarter Results

CINCINNATI, July 15 /PRNewswire-FirstCall/ -- The E. W. Scripps Company (NYSE: SSP) today reported financial results for the second quarter of 2004 that reflect rapid growth in advertising sales and affiliate fees at the company's national television networks and strong political advertising revenues at the Scripps broadcast television stations.

Net income for the three-month period ended June 30 was $86.4 million vs. $64.7 million during the same period a year ago. Second quarter earnings per share were $1.05 compared to 80 cents in the second quarter of 2003.

Net income for the current period includes a $7.0 million, 8-cent per share, after-tax gain on the sale of property resulting from the relocation of the company's Cincinnati television station. For comparison purposes, net income in the second quarter 2003 was reduced by approximately 3 cents per share because of investment write-downs.

Total operating revenues for the second quarter increased 15 percent to $547 million.

The rapid growth of Scripps Networks accounted for most of the improvement in second quarter operating results.

Segment profits at Scripps Networks increased 56 percent to $87.5 million during the three-month period. Scripps Networks advertising revenues were up 35 percent year-over-year to $157 million and affiliate fee revenues increased 44 percent to $33.6 million. Total revenues at Scripps Networks were up 36 percent to $193 million.

Scripps Networks includes the company's portfolio of popular, national cable and satellite television networks, including Home & Garden Television, Food Network, DIY - Do It Yourself Network and Fine Living.

Strong political advertising at the company's local broadcast television stations also contributed to improved consolidated results. Broadcast television segment profits were up 15 percent in the second quarter to $28.2 million. Total broadcast television revenues were up 11 percent to $87.4 million for the three-month period.

Political advertising revenues at Scripps stations reached $6.2 million during the second quarter compared to $800,000 during the same period in 2003. For comparison purposes, political advertising revenues at Scripps stations during the second quarter of the 2000 presidential election year were $2.2 million.

At the company's newspapers, total revenues were $175 million during the second quarter, up about 1 percent over the same period in 2003. Newspaper advertising revenues were up 1.9 percent to $139 million, led by a 7.1 percent increase in "preprint and other" revenue. "Preprint and other" category results for the second quarter include double digit revenue increases in on line, direct mail and specialty publication advertising sales.

Newspaper division segment profits declined 13 percent to $58.6 million. Newspaper segment profits were held back, in part, by a general softness in local retail and automotive advertising, higher employee benefit costs and higher newsprint prices.

Newspaper segment profits also were reduced during the second quarter by a $2.5 million accrual the company recorded as a result of a court judgment involving The Birmingham News Co., publisher of the two daily newspapers in Birmingham, Ala. The Scripps newspaper, the Birmingham Post-Herald, is the minority, non-managing partner under a joint operating agreement with The Birmingham News Co. In June the Alabama Supreme Court upheld an arbitration panel's decision in favor of former contract newspaper carriers who challenged actions by The Birmingham News Co. that resulted in agreements with The Birmingham News Co. either not being renewed or being terminated before normal expiration.

At the Shop At Home Network, second quarter revenues rose 17 percent to $66.3 million. Implementation of the company's television commerce strategy at Shop At Home reduced segment profits by $2.7 million and earnings per share by about 4 cents. Scripps is integrating management of Shop At Home with its Scripps Networks division and shifting the mix of retail products offered for sale on the network to align more closely with the consumer categories targeted by the company's national lifestyle programming networks.

"Scripps just completed its 10th consecutive quarter of year-over-year profit growth thanks in large part to the stellar financial performance of our Scripps Networks division," said Kenneth W. Lowe, president and chief executive officer for Scripps. "The marketing power and exceptional brand strength of all of our national, lifestyle television networks continues to drive the company's consolidated growth and affirms our strategic decision to invest in the organic, internal development of these valuable businesses."

"Home & Garden Television and the Food Network, our flagships, continue to lead the charge. HGTV, which is celebrating its 10th anniversary this year, posted an impressive 1.0 primetime rating during June, attracting an average 832,000 nightly viewers. At the Food Network the number of viewers watching our popular lineup of primetime entertaining programming and high-profile personalities jumped nearly 20 percent year-over-year. HGTV and Food today are ranked among the country's top 20 rated television networks."

"The news is every bit as good at our developing national networks. DIY and Fine Living together are generating twice the advertising revenue than they were a year ago and both have gained valuable distribution on cable television and satellite systems nationwide. DIY can now be seen in 29 million U.S. households and Fine Living, just two years after its launch, reaches 23 million households. Building Scripps Networks, including the development of a growing range of programming, advertising and electronic commerce services, remains the company's top strategic priority."

"At Shop At Home Network, we're making good progress toward our goal of creating a television commerce platform that complements our portfolio of lifestyle networks," Lowe said. "We saw some positive results during the quarter, including higher margins on some new merchandise offerings and lower return rates. The improving results are providing a nice cushion as we develop what we believe will be a completely innovative electronic commerce business."

"Second quarter consolidated results also reflect strong political advertising at our local broadcast television stations," Lowe said. "Political spending at our stations in the second quarter was about three times the amount we recorded during the 2000 presidential election campaigns, which was a record political ad revenue year for the Scripps stations. Having stations in the key battleground states of Ohio, Michigan and Florida is giving us plenty of lift."

"At our newspapers, revenues grew modestly during the quarter but increased healthcare costs for our employees and higher newsprint prices teamed up to hold back profits," Lowe said. "Newspaper profits also were affected by a persistent general softness in local retail advertising, especially in the department store category. Some of that softness was offset by a healthy return of help wanted advertising and advertising revenue from our Web sites and other developing newspaper initiatives."

Here are detailed second-quarter results by segment:

Scripps Networks

Scripps Networks segment profits were $87.5 million, up 56 percent from $55.9 million in the prior year period.

Scripps Networks advertising revenue increased 35 percent to $157 million. Affiliate fee revenue was $33.6 million, up 44 percent.

Programming expense increased 24 percent to $39.7 million.

Home & Garden Television contributed $56.6 million to segment profits, up 39 percent from the year-ago period. HGTV revenues grew 28 percent to $101 million. Home & Garden Television now reaches about 86 million domestic subscribers.

Food Network had revenues of $78.3 million, up 40 percent. The network contributed $38.0 million to segment profits, up 59 percent from the second quarter last year. Food Network reaches 84 million domestic subscribers.

Revenues at DIY were $8.2 million compared to $4.9 million in 2003. Development costs at DIY reduced segment profits by $1.8 million compared to a $2.6 million reduction in segment profits in 2003. DIY can be seen in about 29 million households, up from about 19 million a year ago.

Fine Living revenues increased to $4.8 million from about $2.0 million the previous year. Development costs at Fine Living reduced segment profit by $5.1 million vs. a $6.6 million reduction in segment profits in 2003. Fine Living reaches about 23 million households vs. 17 million at this time a year ago.

Newspapers

Total newspaper segment profits were $58.6 million, down 13 percent.

Advertising revenues at newspapers managed solely by Scripps were $139 million, up 1.9 percent. Advertising revenues broken down by category were:

     - Local, down 0.8 percent to $40.6 million.
     - Classified, up 1.9 percent to $55.2 million.
     - National, down slightly to $9.7 million.
     - Preprint and other, up 7.1 percent to $33.0 million.

    Circulation revenues were $32.1 million, down 4.7 percent.

Newsprint expenses increased about 11 percent on a 10 percent increase in newsprint prices.

The company's newspapers that are managed under joint operating agreements contributed $7.6 million to segment profits vs. $11.0 million last year. The decline was primarily attributable to soft advertising sales in Denver and the $2.5 million accrual related to the Birmingham court judgment.

Broadcast Television

Broadcast television segment profits increased 15 percent to $28.2 million.

    Broadcast television revenues increased 11 percent to $87.4 million.
    Advertising revenues broken down by category were:

     - Political, $6.2 million vs. $800,000 in 2003.
     - Local, up 4.4 percent to $50.1 million.
     - National, up 3.4 percent to $26.9 million.
     - Other, up 5.2 percent to $4.3 million.

    Shop At Home Network

Shop At Home Network revenues were $66.3 million, up 17 percent from the same year-ago period.

Shop At Home reported a segment loss of $2.7 million vs. a segment loss of $5.6 million in the same period a year ago.

The network reached an average 49 million full-time equivalent homes during the quarter.

    Licensing and Other Media
    Segment profit was $4.4 million compared to $4.6 million in 2003.
    Revenues were up 6.2 percent to $26.0 million.

    Guidance

Based on advance advertising sales, the company currently anticipates third quarter 2004 advertising revenue for Scripps Networks will be up about 35 percent year over year. Affiliate fee revenue for Scripps Networks is expected to increase about 40 percent during the quarter, net of distribution fee amortization. Programming and marketing expenses are expected to increase about 30 percent in the third quarter as the company continues to invest in building viewership across all four networks. Investments in the development of DIY, Fine Living and video-on-demand and broadband programming services are expected to reduce segment profits by about $10 million and earnings per share by about 8 cents during the quarter.

Newspaper advertising revenues are expected to be up 2 to 4 percent over the prior year in the third quarter.

At the company's broadcast television stations, advertising revenues, including political, are expected to be up about 20 percent in the third quarter.

The company's continuing investment in the Shop At Home Network is expected to reduce third quarter segment profits by about $6 million and earnings per share by about 7 cents.

Due primarily to increased profitability of the Food Network and the company's allocation of operating income to Tribune Company, which owns 31 percent of the network, minority interest is expected to be between $8 and $9 million in the third quarter.

Third quarter earnings per share are expected to be between 70 cents and 78 cents. Earnings per share during the third quarter of 2003 were 64 cents.

Conference call

The senior management team at Scripps will discuss the company's second quarter results during a telephone conference call at 11 a.m. EDT today. Scripps will offer a live audio Web cast of the conference call. To access the Web cast, visit http://www.scripps.com , choose "Investor Relations," then follow the "Live Web Cast" link at the top of the page. Listeners need Windows Media Player to access the call online.

To access the conference call by telephone, dial 1-888-428-4479 (U.S.) or 1-612-332-0107 (International), approximately 10 minutes before the start of the call. Callers will need the name of the call (second quarter earnings report) to be granted access. Callers also will be asked to provide their name and company affiliation. The media and general public are provided access to the conference call on a listen-only basis.

A replay line will be open from 2:30 p.m. EDT July 15 until 11:59 p.m. EDT Monday, July 19. The domestic number to access the replay is 1-800-475-6701 and the international number is 1-320-365-3844. The access code for both numbers is 735673.

A replay of the conference call will be archived and available online for an extended period of time following the call. To access the audio replay, visit http://www.scripps.com approximately four hours after the call, choose "Investor Relations" then follow the "Audio Archives" link at the top of the page.

Forward-looking statements

This press release contains certain forward-looking statements related to the company's businesses that are based on management's current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties, including changes in advertising demand and other economic conditions that could cause actual results to differ materially from the expectations expressed in forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. The company's written policy on forward-looking statements can be found on page F-5 of its 2003 SEC Form 10K and page F-22 of its most recent Form 10Q.

About Scripps

The E.W. Scripps Company is a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media and television retailing. Scripps operates 21 daily newspapers, 15 broadcast TV stations, four cable and satellite television programming networks and a television retailing network. All of the company's media businesses provide content and advertising services via the Internet.

Scripps Networks brands include Home & Garden Television, Food Network, DIY -- Do It Yourself Network and Fine Living. HGTV reaches about 86 million U.S. television households and Food Network can be seen in about 84 million households. Scripps Networks Web sites include FoodNetwork.com, HGTV.com, DIYnetwork.com and fineliving.com. Scripps Networks programming can be seen in 86 countries.

The company's television retailing subsidiary, Shop At Home Network, markets a growing range of consumer goods directly to television viewers and visitors to the Shop At Home Web site, shopathometv.com. Shop At Home reaches about 49 million full-time equivalent U.S. households, including 5 million households via five Scripps owned, Shop At Home affiliated broadcast television stations.

Scripps also operates Scripps Howard News Service and United Media, which is the worldwide licensing and syndication home of PEANUTS and DILBERT.


     THE E. W. SCRIPPS COMPANY RESULTS OF OPERATIONS
     (in thousands, except per share data)

                     Three months ended June 30,   Six months ended June 30,
                      2004     2003    Fav(Unf)    2004     2003     Fav(Unf)


    Operating
     revenues       $547,316  $474,846    15.3%  $1,060,972 $920,040    15.3%
    Costs and
     expenses       (401,639) (357,507) (12.3)%   (801,299) (709,873) (12.9)%
    Depreciation and
     amortization of
     intangibles     (16,294)  (17,116)   4.8 %   (32,031)   (33,092)   3.2 %
    Gain on sale of
     production
     facility         11,148                       11,148

    Operating
     income          140,531   100,223   40.2 %   238,790    177,075   34.9 %
    Interest expense  (8,272)   (7,832)  (5.6)%   (15,667)   (15,835)   1.1 %
    Equity in
     earnings of
     JOAs and other
     joint ventures   20,212    22,511  (10.2)%    36,875     40,064   (8.0)%
    Interest and
     dividend income     303     1,266  (76.1)%     1,530      2,644  (42.1)%
    Other investment
     results, net of
     expenses                   (3,200)            14,674     (3,200)
    Miscellaneous,
     net                (200)     (222)   9.9 %         3         41  (92.7)%

    Income before
     income taxes
     and minority
     interests       152,574   112,746   35.3 %   276,205    200,789   37.6 %
    Provision for
     income taxes     54,489    44,672  (22.0)%    99,359     79,180  (25.5)%

    Income before
     minority
     interests        98,085    68,074   44.1 %   176,846    121,609   45.4 %
    Minority
     interests        11,661     3,341             19,903      4,187

    Net income      $ 86,424  $ 64,733   33.5 % $ 156,943  $ 117,422   33.7 %

    Net income per
     diluted share
     of common
     stock            $ 1.05     $ .80   31.3 %    $ 1.91     $ 1.45   31.7 %

    Weighted
     average
     diluted shares
     outstanding      82,581    81,333             82,383     81,165

    See notes to results of operations.


                        Notes to Results of Operations

    1. RESTRUCTURING CHARGES AND OTHER ITEMS

    Net income was affected by the following:

    2004 - Second quarter and year-to-date operating results include an
    $11.1 million pre-tax gain on the sale of our Cincinnati television
    station's production facility to the City of Cincinnati.  The gain on sale
    had previously been deferred while the station continued to use the
    facility.  Net income was increased by $7.0 million, $.08 per share.

    Other investment results represent realized gains from the sale of certain
    investments in the first quarter, including Digital Theater Systems.  Net
    income was increased by $9.5 million, $.12 per share.

    2003 - Second quarter and year-to-date other investment results were a
    pre-tax charge of $3.2 million of write-downs associated with declines in
    value of certain investments in new businesses.  Investment results
    reduced net income by $2.1 million, $.03 per share.


    2. SEGMENT INFORMATION
    Our reportable segments are strategic businesses that offer different
    products and services.  Our chief operating decision maker (as defined by
    Financial Accounting Standard ("FAS") 131 - Segment Reporting) evaluates
    the operating performance of our business segments using a measure we call
    segment profits.  Segment profits excludes interest, income taxes,
    depreciation and amortization, divested operating units, restructuring
    activities, investment results and certain other items that are included
    in net income determined in accordance with accounting principles
    generally accepted in the United States of America.

    Items excluded from segment profits generally result from prior decisions
    or from decisions made by corporate executives rather than the managers of
    the business segments.  Depreciation and amortization charges are the
    result of past decisions regarding the allocation of resources and are
    therefore excluded from the measure.  Financing, tax structure and
    divestiture decisions are generally made by corporate executives.
    Excluding these items from our segment performance measure enables us to
    evaluate business segment operating performance for the current period
    based upon current economic conditions and decisions made by the manager
    of those business segments in the current period.

    We account for our share of the earnings of joint operating agreements
     ("JOAs") using the equity method of accounting.  Our equity in earnings
    of JOAs is included in "Equity in earnings of JOAs and other joint
    ventures" in our Results of Operations.  Newspaper segment profits include
    equity in earnings of JOAs and other joint ventures.  Scripps Networks
    segment profits include equity in earnings of FOX Sports Net South and
    certain other joint ventures.

    Information regarding the operating performance of our business segments
    determined in accordance with FAS 131 and reconciliation to our Results of
    Operations is as follows:

    (in thousands)
                       Three months ended June 30,   Six months ended June 30,
                        2004     2003  Fav(Unf)       2004     2003   Fav(Unf)

    Segment operating
     revenues:
    Newspapers
     managed
     solely by us   $174,723  $172,828   1.1 %     $353,196   $345,374   2.3 %
    Newspapers
     operated
     pursuant to
     JOAs                 59        67 (11.9)%          117        118  (0.8)%
    Total newspapers 174,782   172,895   1.1 %      353,313    345,492   2.3 %
    Scripps Networks 192,820   141,923  35.9 %      351,589    258,493  36.0 %
    Broadcast
     television       87,379    78,870  10.8 %      163,037    149,043   9.4 %
    Shop At Home      66,307    56,638  17.1 %      140,286    114,955  22.0 %
    Licensing and
      other media     26,028    24,520   6.2 %       52,747     52,057   1.3 %

    Total operating
     revenues       $547,316  $474,846  15.3 %   $1,060,972   $920,040  15.3 %

    Segment profit
     (loss):
    Newspapers
     managed solely
     by us           $50,922   $56,518  (9.9)%     $104,166   $113,294  (8.1)%
    Newspapers
     operated
     pursuant to
     JOAs              7,636    10,972 (30.4)%       13,488     17,579 (23.3)%

    Total
     newspapers       58,558    67,490 (13.2)%      117,654    130,873 (10.1)%
    Scripps Networks  87,535    55,944  56.5 %      149,840     97,544  53.6 %
    Broadcast
     television       28,215    24,522  15.1 %       45,442     40,128  13.2 %
    Shop At Home      (2,740)   (5,607) 51.1 %       (6,361)   (11,540) 44.9 %
    Licensing and
     other media       4,361     4,617  (5.5)%        8,631      8,488   1.7 %
    Corporate        (10,040)   (7,116)(41.1)%      (18,658)   (15,262)(22.3)%

    Total segment
     profit          165,889   139,850  18.6 %      296,548    250,231  18.5 %

    Depreciation
     and amortization
     of intangibles  (16,294)  (17,116)  4.8 %      (32,031)   (33,092)  3.2 %
    Gain on sale of
     production
     facility         11,148                         11,148
    Interest expense  (8,272)   (7,832) (5.6)%      (15,667)   (15,835)  1.1 %
    Interest and
     dividend income     303     1,266 (76.1)%        1,530      2,644 (42.1)%
    Other investment
     results, net of
     expenses                   (3,200)              14,674     (3,200)
    Miscellaneous,
     net                (200)     (222)  9.9 %            3         41 (92.7)%

    Income before
     income taxes
     and minority
     interests      $152,574  $112,746  35.3 %     $276,205   $200,789  37.6 %


    (in thousands)
                      Three months ended June 30,   Six months ended June 30,
                        2004     2003   Fav(Unf)    2004       2003   Fav(Unf)

    Depreciation:
    Newspapers
     managed solely
     by us            $5,101    $5,859   12.9 %    $10,322     $11,430   9.7 %
    Newspapers
     operated
     pursuant
     to JOAs             298       321    7.2 %        594         642   7.5 %

    Total newspapers   5,399     6,180   12.6 %     10,916      12,072   9.6 %
    Scripps Networks   2,569     2,482   (3.5)%      5,144       4,944  (4.0)%
    Broadcast
     television        4,883     5,029    2.9 %      9,499       9,679   1.9 %
    Shop At Home       1,926     1,536  (25.4)%      3,591       2,645 (35.8)%
    Licensing and
     other media         162       165    1.8 %        320         323   0.9 %
    Corporate            543       553    1.8 %      1,086       1,101   1.4 %

    Total
     depreciation    $15,482   $15,945    2.9 %    $30,556     $30,764   0.7 %

    Amortization of intangibles:
    Newspapers
     managed
      solely by us      $106      $107    0.9 %       $212        $211  (0.5)%
    Newspapers
     operated
     pursuant
     to JOAs              67        66   (1.5)%        134         133  (0.8)%

    Total
     newspapers          173       173    0.0 %        346         344  (0.6)%
    Scripps Networks     150       588   74.5 %        297       1,173  74.7 %
    Broadcast
     television           18        32   43.8 %         37          63  41.3 %
    Shop At Home         471       378  (24.6)%        795         748  (6.3)%

    Total
     amortization
     of intangibles     $812    $1,171   30.7 %     $1,475      $2,328  36.6 %


    3. JOINT OPERATING AGREEMENTS

    Four of our newspapers are operated pursuant to the terms of JOAs.  The
    Newspaper Preservation Act of 1970 provides a limited exemption from anti-
    trust laws, permitting competing newspapers in a market to combine their
    sales, production and business operations in order to reduce aggregate
    expenses and take advantage of economies of scale, thereby allowing the
    continuing operation of both newspapers in that market.  Each newspaper in
    a JOA partnership maintains a separate and independent editorial
    operation.

    Gannett Newspapers has notified us of its intent to terminate the
    Cincinnati JOA upon its expiration in 2007.  We intend to continue
    publishing the Cincinnati Post and Kentucky Post newspapers for the
    duration of the agreement.

    Information related to the operating results of our JOAs is as follows:

    (in thousands)

                       Three months ended June 30,  Six months ended June 30,
                        2004      2003  Fav(Unf)   2004      2003   Fav(Unf)

    Equity in earnings
     of JOAs:
       Denver         $9,232   $10,310  (10.5)%   $15,195   $16,294   (6.7)%
       Cincinnati      5,551     5,226    6.2 %    10,529    10,800   (2.5)%
       Other           2,494     4,665  (46.5)%     6,998     8,748  (20.0)%

    Total equity in
     earnings of JOAs 17,277    20,201  (14.5)%    32,722    35,842   (8.7)%
    Operating revenues    59        67  (11.9)%       117       118   (0.8)%
    Total            $17,336   $20,268  (14.5)%   $32,839   $35,960   (8.7)%

    Contribution to
     segment profit:
       Denver         $3,336    $4,727  (29.4)%    $3,456    $5,296  (34.7)%
       Cincinnati      3,524     3,270    7.8 %     6,479     6,904   (6.2)%
       Other             776     2,975  (73.9)%     3,553     5,379  (33.9)%

    Total contribution
     to segment
     profit           $7,636    10,972  (30.4)%   $13,488   $17,579  (23.3)%


    4. SCRIPPS NETWORKS

    Financial information for each of our four national networks is as
     follows:

    (in thousands, except per share data)

                      Three months ended June 30,  Six months ended June 30,
                        2004     2003   Fav(Unf)   2004    2003   Fav(Unf)

    HGTV:
    Operating
     revenues         $101,390  $79,135  28.1 % $186,488  $146,050  27.7 %
    Contribution to
     segment profit     56,560   40,592  39.3 %  100,561    75,380  33.4 %
    Net income effect   34,019   23,445  45.1 %   60,261    43,467  38.6 %
    Net income effect
     per share of diluted
     common stock        $ .41    $ .29  41.4 %    $ .73     $ .54  35.2 %

    Food Network:
    Operating revenues $78,311  $55,781  40.4 % $141,453  $100,982  40.1 %
    Contribution to
     segment profit     38,001   23,828  59.5 %   65,084    41,754  55.9 %
    Net income effect:
      Food Network net
       income           36,367   21,942  65.7 %   61,751    38,012  62.5 %
      Minority owner
       share of Food
       Network          10,988    2,722           18,605     4,657
      Scripps share of
       Food Network before
       income tax       25,379   19,220  32.0 %   43,146    33,355  29.4 %
      Net income effect
       to Scripps       15,596   11,054  41.1 %   26,483    19,740  34.2 %
    Net income effect per
     share of diluted
     common stock        $ .19    $ .14  35.7 %    $ .32     $ .24  33.3 %

    DIY:
    Operating revenues  $8,182   $4,942  65.6 %  $14,974    $8,429  77.6 %
    Contribution to
     segment profit
     (loss)             (1,813)  (2,568) 29.4 %   (4,224)   (6,259) 32.5 %
    Net income (loss)
     effect             (1,338)  (1,784) 25.0 %   (3,041)   (4,235) 28.2 %
    Net income (loss)
     effect per share of
     diluted common
     stock               $(.02)   $(.02)           $(.04)    $(.05) 20.0 %

    Fine Living:
    Operating revenues  $4,837   $1,965           $8,525    $2,821
    Contribution to
     segment profit
     (loss)             (5,082)  (6,611) 23.1 %  (10,234)  (13,683) 25.2 %
    Net income (loss)
     effect             (3,705)  (4,138) 10.5 %   (7,056)   (8,550) 17.5 %
    Net income (loss)
     effect per share of
     diluted common
     stock               $(.04)   $(.05) 20.0 %    $(.09)    $(.11) 18.2 %


    THE E.W. SCRIPPS COMPANY                    For more information:
    Unaudited Revenue and Statistical Summary   Tim Stautberg
    Period: June                                The E.W. Scripps Company
    Report date: July 15, 2004                  513-977-3826

    (amounts in millions, unless otherwise noted)

                                   June                 Year-to-date
                         2004      2003    %       2004      2003     %

    SEGMENT OPERATING
     REVENUES
    Newspapers           $54.3    $56.9  (4.6)%   $353.3    $345.5   2.3 %
    Scripps Networks      59.3     46.9  26.5 %    351.6     258.5  36.0 %
    Broadcast Television  29.2     26.5  10.3 %    163.0     149.0   9.4 %
    Shop At Home          22.8     18.9  21.0 %    140.3     115.0  22.0 %
    Licensing and Other
     Media                 7.5      7.2   3.3 %     52.7      52.1   1.3 %

    TOTAL               $173.1   $156.4  10.7 % $1,061.0    $920.0  15.3 %

    NEWSPAPERS
      Operating Revenues
      Local              $12.1    $12.7  (5.1)%    $83.3     $83.4  (0.2)%
      Classified          17.0     18.0  (5.5)%    110.9     107.4   3.3 %
      National             3.2      3.8 (14.4)%     19.3      18.8   2.5 %
      Preprints and
       other              10.7      9.9   8.2 %     64.2      59.9   7.1 %
      Newspaper
       advertising (1)    43.1     44.4  (3.1)%    277.7     269.6   3.0 %
      Circulation         10.1     11.4 (11.4)%     67.4      69.3  (2.7)%
      Other                1.1      1.1   3.5 %      8.3       6.6  25.2 %

      Newspapers         $54.3    $56.9  (4.6)%   $353.3    $345.5   2.3 %

      Ad inches (excluding JOAs)
       (in thousands)
      Local                511      556  (8.1)%    3,590     3,632  (1.2)%
      Classified           838      900  (6.9)%    5,317     5,276   0.8 %
      National             109      124 (12.0)%      648       657  (1.4)%
      Full run ROP       1,457    1,579  (7.7)%    9,555     9,565  (0.1)%

      Share of JOA
       operating
       profits (2)        $3.5     $6.3 (45.1)%    $32.7     $35.8  (8.7)%

    SCRIPPS NETWORKS
      Operating Revenues
      Advertising        $47.7    $38.5  24.0 %   $279.9    $209.9  33.3 %
      Affiliate fees,
       net                11.1      7.7  43.2 %     67.4      45.6  48.0 %
      Other                0.5      0.6 (23.4)%      4.3       3.0  42.1 %

      Scripps Networks   $59.3    $46.9  26.5 %   $351.6    $258.5  36.0 %

      Subscribers (3)
      HGTV                                          85.6      81.0   5.7 %
      Food Network                                  84.1      79.1   6.3 %

    BROADCAST TELEVISION
      Operating Revenues
      Local              $16.6    $15.9   4.0 %    $94.5     $91.4   3.3 %
      National             9.2      8.5   7.7 %     49.5      48.5   2.0 %
      Political            1.6      0.2             10.3       1.0
      Other                1.9      1.9   2.8 %      8.8       8.1   8.4 %

      Broadcast
       Television        $29.2    $26.5  10.3 %   $163.0    $149.0   9.4 %

    SHOP AT HOME
      Operating Revenues
      Shop At Home       $22.8    $18.9  21.0 %   $140.3    $115.0  22.0 %

      Avg. full-time
       equivalent homes   49.7     49.6   0.2 %     48.3      47.2   2.3 %

    (1) June 2004 had 4 Sundays, versus 5 Sundays in 2003.

    (2) Excludes editorial costs and proportionate share of JOA activities.

    (3) Subscriber counts are according to the Nielsen Homevideo Index of
        homes that receive cable networks.


    THE E.W. SCRIPPS COMPANY                    For more information:
    Unaudited Revenue and Statistical Summary   Tim Stautberg
    Period: June                                The E.W. Scripps Company
    Report date: July 15, 2004                  513-977-3826

    (amounts in millions, unless otherwise noted )

                                                 Second Quarter
                                      2004            2003           %

    SEGMENT OPERATING REVENUES
    Newspapers                       $174.8          $172.9         1.1 %
    Scripps Networks                  192.8           141.9        35.9 %
    Broadcast Television               87.4            78.9        10.8 %
    Shop At Home                       66.3            56.6        17.1 %
    Licensing and Other Media          26.0            24.5         6.2 %

    TOTAL                            $547.3          $474.8        15.3 %

    NEWSPAPERS
      Operating Revenues
      Local                           $40.6           $40.9        (0.8)%
      Classified                       55.2            54.2         1.9 %
      National                          9.7            10.0        (2.8)%
      Preprints and other              33.0            30.8         7.1 %
      Newspaper advertising           138.5           135.9         1.9 %
      Circulation                      32.1            33.7        (4.7)%
      Other                             4.1             3.3        26.6 %

      Newspapers                     $174.8          $172.9         1.1 %

      Ad inches (excluding JOAs)
       (in thousands)
      Local                           1,719           1,807        (4.8)%
      Classified                      2,686           2,712        (0.9)%
      National                          326             346        (5.9)%
      Full run ROP                    4,731           4,865        (2.7)%

      Share of JOA operating
       profits (1)                    $17.3           $20.2       (14.5)%

    SCRIPPS NETWORKS
      Operating Revenues
      Advertising                    $157.5          $116.8        34.9 %
      Affiliate fees, net              33.6            23.3        43.8 %
      Other                             1.8             1.8        (1.2)%

      Scripps Networks               $192.8          $141.9        35.9 %

      Subscribers (2)
      HGTV                             85.6            81.0         5.7 %
      Food Network                     84.1            79.1         6.3 %

    BROADCAST TELEVISION
      Operating Revenues
      Local                           $50.1           $48.0         4.4 %
      National                         26.9            26.0         3.4 %
      Political                         6.2             0.8
      Other                             4.3             4.1         5.2 %

      Broadcast Television            $87.4           $78.9        10.8 %

    SHOP AT HOME
      Operating Revenues
      Shop At Home                    $66.3           $56.6        17.1 %

      Avg. full-time equivalent homes  49.0            48.5         1.0 %

     (1) Excludes editorial costs and proportionate share of JOA activities.

     (2) Subscriber counts are according to the Nielsen Homevideo Index of
         homes that receive cable networks.
SOURCE    The E. W. Scripps Company
     -0-                             07/15/2004
     /CONTACT: Tim Stautberg of The E. W. Scripps Company, +1-513-977-3826, or
stautberg@scripps.com /
     /Web site:  http://www.scripps.com /
     (SSP)

CO:  E. W. Scripps Company
ST:  Ohio
IN:  RAD TVN PUB
SU:  ERN ERP CCA MAV

AB-JK 
-- CLTH025 --
7147 07/15/2004 07:31 EDT http://www.prnewswire.com