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Scripps Reports May Revenues

CINCINNATI, June 10 /PRNewswire-FirstCall/ -- The E. W. Scripps Company's (NYSE: SSP) consolidated revenues for May increased 18 percent year-over-year to $192 million.

Revenues for the company's fastest growing division, Scripps Networks, were up 41 percent to $69.5 million. May advertising revenues at Scripps Networks were up 40 percent and affiliate fee revenues increased 50 percent. Scripps Networks includes the company's portfolio of national cable and satellite television networks, including Home & Garden Television, Food Network, Fine Living and the DIY -- Do It Yourself Network.

HGTV is available in about 85 million homes and Food Network reaches about 84 million homes. The company's newer networks, DIY and Fine Living, can be seen in about 29 million and 22 million homes, respectively.

May revenues at Shop At Home Network, the company's television retailing subsidiary, were up 10 percent to $21.9 million. Shop At Home was available to about 49 million full-time equivalent households during the month.

May revenues at the company's newspapers were up 7.1 percent year-over- year to $62.1 million. There was one additional Sunday during the month compared to the same year-ago period, which is reflected in the year-over-year revenue comparison for newspapers.

Newspaper advertising revenues for the month, broken down by category, were:

     -- Local, up 4.5 percent to $14.5 million.
     -- Classified, up 8.7 percent to $20.1 million.
     -- National, up 6.4 percent to $3.4 million.
     -- Preprint and other, up 12 percent to $11.5 million.

The company's share of profits from its four joint newspaper operations, before editorial costs, was $7.5 million compared to $7.1 million in May 2003.

At the company's broadcast television stations (excluding Shop At Home affiliated stations) revenues for the month were up 8.8 percent to $29.7 million. Broadcast television revenues reflect $1.9 million in political advertising during the month. Broadcast TV political advertising revenues were about $300,000 during the same month a year ago. Other than political, broadcast television advertising revenues (excluding the Shop At Home stations), broken down by category, were:

     -- Local, up 1.9 percent to $17.3 million.
     -- National, up 4.6 percent to $9.4 million.
     -- Other, up 7.4 percent to $1.1 million.

    About Scripps

The E.W. Scripps Company is a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media and television retailing. Scripps operates 21 daily newspapers, 15 broadcast TV stations, four cable and satellite television programming networks and a television retailing network. All of the company's media businesses provide content and advertising services via the Internet.

Scripps Networks brands include Home & Garden Television, Food Network, DIY -- Do It Yourself Network and Fine Living. HGTV reaches about 85 million U.S. television households and Food Network can be seen in about 84 million households. Scripps Networks Web sites include FoodNetwork.com, HGTV.com, DIYnetwork.com and fineliving.com. Scripps Networks programming can be seen in 86 countries.

The company's television retailing subsidiary, Shop At Home Network, markets a growing range of consumer goods directly to television viewers and visitors to the Shop At Home Web site, shopathometv.com. Shop At Home reaches about 49 million full-time equivalent U.S. households, including 5 million households via five Scripps owned, Shop At Home affiliated broadcast television stations.

Scripps also operates Scripps Howard News Service and United Media, which is the worldwide licensing and syndication home of PEANUTS and DILBERT.


    THE E.W. SCRIPPS COMPANY                       For more information:
    Unaudited Revenue and Statistical Summary      Tim Stautberg
    Period: May                                    The E.W. Scripps Company
    Report date: June 10, 2004                     513-977-3826

    (amounts in millions,
     unless otherwise noted)             May                 Year-to-date
                                 2004    2003     %     2004     2003     %

    SEGMENT OPERATING REVENUES
    Newspapers                  $62.1   $58.0   7.1 %  $299.0   $288.6   3.6 %
    Scripps Networks             69.5    49.3  41.0 %   292.3    211.6  38.1 %
    Broadcast Television         29.7    27.3   8.8 %   133.8    122.5   9.2 %
    Shop At Home                 21.9    19.9  10.1 %   117.4     96.1  22.2 %
    Licensing and Other Media     8.9     8.7   1.9 %    45.3     44.8   1.0 %

    TOTAL                      $192.2  $163.2  17.7 %  $887.9   $763.7  16.3 %

    NEWSPAPERS
      Operating Revenues
      Local                     $14.5   $13.9   4.5 %   $71.2    $70.7   0.7 %
      Classified                 20.1    18.5   8.7 %    93.9     89.4   5.0 %
      National                    3.4     3.2   6.4 %    16.0     15.0   6.7 %
      Preprints and other        11.5    10.3  12.1 %    53.5     50.0   6.9 %
      Newspaper advertising (a)  49.5    45.8   8.0 %   234.6    225.2   4.2 %
      Circulation                11.3    11.1   1.4 %    57.3     57.9  (1.1)%
      Other                       1.4     1.1  28.3 %     7.2      5.5  29.5 %

      Newspapers                $62.1   $58.0   7.1 %  $299.0   $288.6   3.6 %

      Ad inches (excluding JOAs) (in thousands)
      Local                       623     636  (2.2)%   3,080    3,076   0.1 %
      Classified                  970     941   3.1 %   4,479    4,376   2.4 %
      National                    111     113  (1.6)%     539      534   1.0 %
      Full run ROP              1,704   1,691   0.8 %   8,098    7,986   1.4 %

      Share of JOA operating
       profits (b)               $7.5    $7.1   5.3 %   $29.3    $29.5  (0.9)%

    SCRIPPS NETWORKS
      Operating Revenues
      Advertising               $57.5   $41.1  39.9 %  $232.2   $171.4  35.4 %
      Affiliate fees, net        11.5     7.7  49.8 %    56.4     37.8  49.0 %
      Other                       0.6     0.5   2.6 %     3.8      2.4  60.1 %

      Scripps Networks          $69.5   $49.3  41.0 %  $292.3   $211.6  38.1 %

      Subscribers (c)
      HGTV                                               85.4     80.8   5.7 %
      Food Network                                       84.1     79.1   6.3 %

    BROADCAST TELEVISION
      Operating Revenues
      Local                     $17.3   $17.0   1.9 %   $77.9    $75.5   3.2 %
      National                    9.4     9.0   4.6 %    40.3     40.0   0.8 %
      Political                   1.9     0.3             8.7      0.8
      Other                       1.1     1.0   7.4 %     6.9      6.2  10.0 %

      Broadcast Television      $29.7   $27.3   8.8 %  $133.8   $122.5   9.2 %

    SHOP AT HOME
      Operating Revenues
      Shop At Home              $21.9   $19.9  10.1 %  $117.4   $96.1   22.2 %

      Avg. full-time equivalent
       homes                     49.1    49.1   0.0 %    48.0    46.7    2.8 %

    (a) May 2004 had 5 Sundays, versus 4 Sundays in 2003.

    (b) Excludes editorial costs and proportionate share of JOA activities.

    (c) Subscriber counts are according to the Nielsen Homevideo Index of
        homes that receive cable networks.
SOURCE  The E. W. Scripps Company
    -0-                             06/10/2004
    /CONTACT:  Tim Stautberg of The E. W. Scripps Company, +1-513-977-3826, or
stautberg@scripps.com /
    /Web site:  http://www.scripps.com/
    (SSP)

CO:  E. W. Scripps Company
ST:  Ohio
IN:  RAD TVN PUB
SU:

CF-JK 
-- CLTH015 --
9541 06/10/2004 08:00 EDT http://www.prnewswire.com