Esteemed Marketing Executive Returns to Distributor to Build on the Success of Its North America Marketing Organization and Further Develop Its Dedicated Marketing Services Agency
SANTA ANA, CA, Apr 18, 2012 (MARKETWIRE via COMTEX) --Building on the momentum of its integrated marketing campaigns,
customer communities and programs, Ingram Micro Inc. (NYSE: IM), the
world's largest technology distributor, today announced the
appointment of Jennifer Anaya to vice president of marketing, North
America. The new appointment shines the spotlight on the
distributor's relentless focus on partner enablement and vision to
become the IT channel's top-performing marketing services
organization in North America.
With nearly two decades of marketing experience, Jennifer joins
Ingram Micro with a track record of success and a reputation for
business execution. Regarded as a Channel Chief and one the
industry's "Most Powerful Women in the Channel" by CRN Magazine,
Jennifer is recognized for her channel insight, innovative thinking
and proven ability to marry marketing science with business strategy
to help channel partners drive sales and exceed business goals.
As vice president of marketing for Ingram Micro North America,
Jennifer is responsible for the distributor's U.S. and Canadian
marketing organizations, in addition to branding and marketing the
company's North America region. She is also accountable for setting
the strategy, establishing the tactics and overseeing the day-to-day
operations of the company's fast-growing Marketing Services and
Events Agency, as well as incomparable customer communities,
multi-million dollar marketing services engine, two Solution Centers
and the Ingram Micro Experience Center, a 1,000-square-foot
technology demonstration facility located inside the distributor's
Buffalo Solution Center that showcases advanced Cisco architectures
such as data center, Borderless Networks and collaboration in
real-world business environments.
Prior to rejoining Ingram Micro, Jennifer served as the vice
president of marketing for NetEnrich, a Silicon Valley-based provider
of remote IT operations and cloud services. In short order, she
established NetEnrich as a recognized brand, channel champion and
go-to-partner for managed service providers (MSPs) and solution
providers looking to build and expand their IT services. Before
joining the vendor community, Jennifer spent two years running her
own marketing firm, iD8 Marketing and Strategy. There, she
established a team of experts who came together to enable several
channel vendors and solution providers to develop successful brands
and integrated marketing campaigns that clearly articulated their
value and delivered meaningful results.
Earlier in her career, Jennifer also spent nearly a decade working
for Ingram Micro in a variety of roles and was tasked with overseeing
the adoption of Ingram Micro's Partner Smart brand and spearheading
several strategic marketing and communications initiatives including
the successful launch of the company's award-winning agency in 2006.
"We are delighted to have Jennifer rejoin Ingram Micro's executive
team as vice president of marketing," said Paul Bay, executive vice
president, Ingram Micro North America. "Her proven marketing
experience, energy and intimate knowledge of Ingram Micro, our
partners and the competitive landscape give us the edge we were
looking for in a new leader and will help us achieve unbeatable
results for our partners, as well as the organization overall."
About Ingram Micro Inc.
As a vital link in the technology value
chain, Ingram Micro creates sales and profitability opportunities for
vendors and resellers through unique marketing programs, outsourced
logistics, technical and financial support, managed and cloud-based
services, and product aggregation and distribution. The company is
the only global broad-based IT distributor, serving more than 150
countries on six continents with the world's most comprehensive
portfolio of IT products and services. Visit www.ingrammicro.com.
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WhiteFox Marketing (for Ingram Micro)
SOURCE: Ingram Micro Inc.