Unrivaled lead generation and grants intelligence services help channel
partners in the U.S. identify, secure and win new and incremental business
brought forward by the American Recovery and Reinvestment Act
SANTA ANA, Calif., June 16 /PRNewswire/ -- Maximizing sales and service
opportunities for channel partners, Ingram Micro Inc. (NYSE: IM) today
announced its highly anticipated demand-generation services, which focus on
funds, grants and business opportunities generated by the American Recovery
and Reinvestment Act - more commonly referred to as the Economic Stimulus
Bill.
Available next month, the new IMStimulus is a complete, value-added
services offering that includes end-user needs assessment, grant availability
and tracking, as well as grant writing and sales expertise to help IT solution
providers and vendors succeed in competing for and securing stimulus funds.
"Ingram Micro is taking the funding and business opportunities presented
to the IT industry by the Economic Stimulus Bill very seriously, and has
dedicated a substantial amount of resources, expert personnel and dollars into
the development of this new service to help ensure our partners are able to
respond quickly to earn the business and drive more sales across the IT
channel," says Keith Bradley, president, Ingram Micro North America.
Unique to the market, Ingram Micro's new IMStimulus moves beyond the
general tracking and reporting of IT spending opportunities generated by the
Economic Stimulus Bill and places its emphasis on enabling partners to secure
federal stimulus dollars and win more business. The new services also assists
channel partners with understanding and navigating the sales and service
complexities many face when targeting key, opportunity-rich vertical markets
such as public safety, education and government.
In addition, IMStimulus tackles two of the IT channel's biggest pain
points out of the gate by introducing a comprehensive lead generation program,
which uses Ingram Micro's business intelligence tools to match solution
providers' end-user customers with available stimulus dollars, as well as
grant services that by design provide channel partners with a strategic
business advantage and help speed the sales cycle.
As part of the new services, Ingram Micro is also providing partners with
specialized sales and technical support resources that will focus primarily on
coaching solution providers' sales teams and customers on how to capture
stimulus funding. Partners will also receive priority access to IMGrants.com,
a proprietary online web resource developed in conjunction with Grants Office,
which helps channel partners secure federal stimulus money for their
customers' technology purchases.
"Ingram Micro's new IMStimulus demand generation services are just what we
need to accelerate our sales efforts and really help our clients take full
advantage of the funding and grant opportunities brought forward by the
Stimulus package," says Tina Mooring, Store Manager, Computer Central, an IT
solution provider and Ingram Micro partner located in Wilson, NC.
According to Ingram Micro's research and assessment, the Economic Stimulus
Bill brings forward a sizable revenue and recurring services opportunity
(approximately $60B to $80B) for channel partners across six primary end-user
segments - healthcare, public safety, education, energy, infrastructure and
broadband. The distributor estimates that nearly $32B of the projected spend
is tied to grants alone, with the remaining falling into normal line budget
purchases.
"There's no question that the economic stimulus funds spell big
opportunity for our channel partners and IT vendors, but with approximately
$32B tied up in grants, earning the business and ensuring customers understand
the scope of the opportunity is going to take a lot of time, added resources
and investment," says Michael Paddock, CEO, Grants Office. "Ingram Micro has
really taken the bull by the horns and is delivering the utmost value to its
channel partners at a time when they need it most."
"By taking advantage of our new IMStimulus, solution providers and IT
vendors can leave the heavy lifting to us and keep their focus on growing
their business," says public sector expert Bob Laclede, vice president of
business development, Ingram Micro U.S., and executive chair for Ingram
Micro's sales and services efforts around the Economic Stimulus Bill.
"IMStimulus offers an ideal solution to the challenges many channel partners
face when dealing with grants and RFPs from the public sector and other
high-touch vertical markets."
New IMStimulus Available Now to Channel Partners
Available to Ingram Micro solution providers in the U.S., Ingram Micro's
IMStimulus is priced as a general SKU within Ingram Micro's growing services
portfolio. Upon engagement, solution providers will receive a welcome kit
detailing the resources available to them, be introduced to their dedicated
sales and grant specialists, and receive priority access to IMgrants.com.
"What's more is that once our partner wins the bid and fulfills the
purchase order through Ingram Micro, we will credit the cost of the SKU back
to their account," says Laclede. "This rebate investment helps us ensure
participating partners are serious about securing the funds and winning the
business, and are not just dipping their toe in. The dollars are real, but
the opportunities and grant services will take time and added resource, which
is why these new services are of so much value to our partners."
To learn more about Ingram Micro's Stimulus Support Program, visit
www.ingrammicro.com/imstimulus, email imstimulus@ingrammicro.com, or call
Ingram Micro's stimulus specialists at 1-800-456-8000 ext. 77846.
About Ingram Micro
As a vital link in the technology value chain, Ingram Micro creates sales
and profitability opportunities for vendors and resellers through unique
marketing programs, outsourced logistics services, technical support,
financial services, and product aggregation and distribution. The company
serves approximately 150 countries and is the only global broad-based IT
distributor with operations in Asia. Visit www.ingrammicro.com
SOURCE: Ingram Micro
CONTACT:
Marie Meoli of WhiteFox Marketing & Communications,
+1-714-680-0335,
marie.meoli@whitefoxpr.com,
for Ingram Micro
Web Site: http://www.ingrammicro.com
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