| Period Ended | 04/30/13 | 04/30/12 | 04/30/11 | 04/30/10 | 04/30/09 |
| | Update | Update | Update | Update | Update |
| | 06/10/13 | 06/05/13 | 06/05/13 | 06/05/13 | 06/05/13 |
In millions of USD (except for per share items) |
| Gross Revenue | 3,784.00 | 3,614.00 | 3,404.00 | 3,226.00 | 3,192.00 |
| Excise Tax Receipts | -935.00 | -891.00 | -818.00 | -757.00 | -711.00 |
| Revenue | 2,849.00 | 2,723.00 | 2,586.00 | 2,469.00 | 2,481.00 |
|
| Total Revenue | 2,849.00 | 2,723.00 | 2,586.00 | 2,469.00 | 2,481.00 |
 |
| Cost of Revenue | 894.00 | 928.00 | 862.00 | 858.00 | 904.00 |
| Cost of Revenue, Total | 894.00 | 928.00 | 862.00 | 858.00 | 904.00 |
|
| Gross Profit | 1,955.00 | 1,795.00 | 1,724.00 | 1,611.00 | 1,577.00 |
 |
| Selling / General / Administrative Expense | 650.00 | 610.00 | 574.00 | 539.00 | 548.00 |
| Advertising Expense | 408.00 | 395.00 | 366.00 | 350.00 | 383.00 |
| Selling / General / Administrative Expenses, Total | 1,058.00 | 1,005.00 | 940.00 | 889.00 | 931.00 |
| Amortization of Intangibles | .00 | 3.00 | 5.00 | 5.00 | 5.00 |
| Depreciation / Amortization | .00 | 3.00 | 5.00 | 5.00 | 5.00 |
| Impairment-Assets Held for Use | -- | -- | -- | 12.00 | -- |
| Loss(Gain) on Sale of Assets - Operating | -- | -- | -38.00 | -- | -20.00 |
| Unusual Expense (Income) | -- | -- | -38.00 | 12.00 | -20.00 |
| Other, Net | -1.00 | -1.00 | -38.00 | -5.00 | -- |
| Other Operating Expenses, Total | -1.00 | -1.00 | -38.00 | -5.00 | -- |
|
| Total Operating Expense | 1,951.00 | 1,935.00 | 1,731.00 | 1,759.00 | 1,820.00 |
 |
|
| Operating Income | 898.00 | 788.00 | 855.00 | 710.00 | 661.00 |
 |
| Interest Expense - Non-Operating | -- | -31.00 | -29.00 | -31.00 | -37.00 |
| Interest Expense, Net Non-Operating | -- | -31.00 | -29.00 | -31.00 | -37.00 |
| Interest Income - Non-Operating | -- | 3.00 | 3.00 | 3.00 | 6.00 |
| Interest / Investment Income, Non-Operating | -- | 3.00 | 3.00 | 3.00 | 6.00 |
| Interest Income (Expense), Net Non-Operating | -33.00 | -- | -- | -- | -- |
| Interest Income (Expense), Net-Non-Operating, Total | -33.00 | -28.00 | -26.00 | -28.00 | -31.00 |
|
| Net Income Before Taxes | 865.00 | 760.00 | 829.00 | 682.00 | 630.00 |
 |
| Provision for Income Taxes | 274.00 | 247.00 | 257.00 | 233.00 | 195.00 |
|
| Net Income After Taxes | 591.00 | 513.00 | 572.00 | 449.00 | 435.00 |
 |
|
| Net Income Before Extraordinary Items | 591.00 | 513.00 | 572.00 | 449.00 | 435.00 |
 |
| Miscellaneous Earnings Adjustment | -- | .00 | -1.00 | -1.00 | -1.00 |
| Total Adjustments to Net Income | -- | .00 | -1.00 | -1.00 | -1.00 |
|
| Income Available to Common Excluding Extraordinary Items | 591.00 | 513.00 | 571.00 | 448.00 | 434.00 |
 |
| Basic Weighted Average Shares | 213.37 | 214.53 | 218.40 | 221.75 | 225.68 |
| Basic EPS Excluding Extraordinary Items | 2.77 | 2.39 | 2.61 | 2.02 | 1.92 |
| Diluted Weighted Average Shares | 214.99 | 216.08 | 219.77 | 222.86 | 227.28 |
| Diluted EPS Excluding Extraordinary Items | 2.75 | 2.37 | 2.60 | 2.01 | 1.91 |
| DPS - Common Stock Primary Issue | .98 | .89 | .83 | .78 | .75 |