|The Scotts Miracle-Gro Company Announces Sustainability Goals and Milestones with Release of 2011 Corporate Responsibility Report and Launch of GroGood.com|
MARYSVILLE, Ohio, April 9, 2012 /PRNewswire via COMTEX/ --The Scotts Miracle-Gro Company (NYSE: SMG), the industry leader in lawn and garden products, today released its 2011 Corporate Responsibility Report, its first following the transparent Global Reporting Initiative (GRI) G3 framework. The 2011 report provides a detailed look at the company's sustainability priorities, goals, challenges, and achievements, as well as its product innovation and community-based initiatives.
The report, which is entirely web-based, can be found at GroGood.com, a new online platform where consumers and other stakeholders can learn about ScottsMiracle-Gro's broad corporate responsibility and sustainability efforts. "GroGood" encompasses the company's vision to help people of all ages express themselves on their own piece of the Earth, and includes sustainability, corporate partnerships, garden and green space initiatives and associate engagement in the workplace and in communities around the world.
"I'm proud of our associates around the world who work every day to ensure we are earning the trust of consumers, who are at the heart of our business," said Jim Hagedorn, chairman and chief executive officer of ScottsMiracle-Gro, who is featured in an introductory video within the report content. "Working with a sustainable mindset is a business imperative for our company's growth and also as we contribute to the communities in which we live and work. While we are proud of our progress, we also know we can do more in some areas, and we point that out in this report."
One area of success highlighted in the report is that the company is on track to meet a commitment made in 2011 to help advance water quality initiatives by removing phosphorus from nearly all of its lawn fertilizer maintenance products, including its market-leading Turf Builder brand. This initiative was a direct result of collaboration between the company and water quality stakeholders in numerous regions of the United States. The report also outlines the company's success in reducing the overall environmental footprint from its operations, including its Scotts LawnService business, and in more sustainable sourcing of peat used in its growing media products, especially in Canada and the United Kingdom.
Additionally, Hagedorn, in his CEO Message video, says that even though ScottsMiracle-Gro's position as the largest marketer of organic lawn and garden products continues to increase, the company is partnering with leading companies and key stakeholders to increase its innovation in natural and organic products to meet future consumer expectations.
Hagedorn added: "Sustainability is an essential pillar in ScottsMiracle-Gro's vision for the future and our strategic growth. We are committed to continually embracing sustainability in our business and bringing the benefits of gardens and green spaces to consumers and communities around the world."
Sustainability Driven by Purpose, Product Innovation, Partnerships
The 2011 Corporate Responsibility Report lays out a series of sustainability goals, including:
Additionally, ScottsMiracle-Gro has established multi-year partnerships with major universities to engage leading experts to advance product development and lawn maintenance best practices:
Committed to Caring for Our Environment, Communities and People
The Corporate Responsibility Report also provides an overview of the company's progressive waste management strategy, which has driven success in key areas:
ScottsMiracle-Gro's commitment to supporting gardens and green spaces in communities, and neighborhoods around the U.S. is also highlighted in the report. The company's investment in community-based greening includes:
For more information about ScottsMiracle-Gro, visit http://www.scottsmiraclegro.com/. Submit questions and provide feedback by emailing. email@example.com. In addition, follow the company's CR efforts on Twitter @SMG_GroGood.
About The Scotts Miracle-Gro Company
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