MINNEAPOLIS--(BUSINESS WIRE)--Mar. 20, 2012--
Arctic Cat Inc. (NASDAQ: ACAT) today announced that Tracy Crocker, 51,
has joined the company in the new position of vice president and general
manager of the ATV division, effective immediately.
Tracy Crocker, Arctic Cat vice president and general manager of the ATV division (Photo: Arctic Cat)
In this role, Crocker is responsible for growing Arctic Cat’s
all-terrain and recreational off-road vehicle (ATV/ROV) business, while
improving overall profitability, overseeing product development,
building and executing a global strategy, and identifying and developing
new opportunities that deliver on Arctic Cat’s financial and strategic
Crocker’s business background includes a variety of executive
leadership, and sales and marketing assignments. Most recently, he
served as the senior vice president of Ecolab’s hospitality, healthcare
and commercial markets businesses. Prior to that, he served as Ecolab’s
senior vice president and general manager for Latin America, and as
division vice president of marketing.
Before joining Ecolab, Crocker worked in senior sales and operating
roles at Next Generation Network, Nabisco and Pepsi Cola Company. He
began his career in sales with Proctor and Gamble.
Arctic Cat chief executive officer Claude Jordan said, “Tracy possesses
a broad business background, solid sales and general management
experience, a strong consumer marketing background at top-tier companies
and great relationship-building skills. These experiences make him a
tremendous addition to the Arctic Cat team.”
Crocker graduated from the University of Iowa with a bachelor’s degree
in business and finance. He earned an MBA degree from Pepperdine
About Arctic Cat
Arctic Cat Inc. designs, engineers, manufactures and markets all-terrain
vehicles (ATVs) and snowmobiles under the Arctic Cat® brand name, as
well as related parts, garments and accessories. Its common stock is
traded on the Nasdaq Global Select Market under the ticker symbol
“ACAT.” More information about Arctic Cat and its products is available
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Source: Arctic Cat Inc.
Arctic Cat Inc.
Timothy C. Delmore, 763-354-1800
Padilla Speer Beardsley Inc.