| McDonald's Reports Global Comparable Sales up 4.3% in July |
OAK BROOK, Ill.,
-- U.S. up 2.6%
--
"We remain aligned behind our customer-focused Plan to Win, which
continues to drive positive global comparable sales as we satisfy customers'
demands for menu variety, value and convenience," said Chief Executive Officer
U.S. comparable sales rose 2.6% in July on top of strong prior year growth
primarily due to new products, including McCafe espresso-based coffees, and
the continued strength of In Comparable sales in Systemwide sales declined 0.3% due to the negative impact of foreign currency translation, but were up 6.2% in constant currencies.
Percent Increase/(Decrease) Comparable Systemwide Sales
Sales As Constant
Month ended July 31, 2009 2008 Reported Currency
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McDonald's Corporation 4.3 8.0 (0.3) 6.2
Major Segments:
U.S. 2.6 6.7 3.5 3.5
Europe 7.2 7.6 (6.0) 9.4
APMEA* 2.1 7.2 4.1 5.9
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Year-To-Date
Definitions
-- Comparable sales represent sales at all restaurants in operation at
least thirteen months including those temporarily closed, excluding
the impact of currency translation. Some of the reasons restaurants
may be temporarily closed include reimaging or remodeling, rebuilding,
road construction and natural disasters. Management reviews the
increase or decrease in comparable sales compared with the same period
in the prior year to assess business trends.
-- Constant currency results exclude the effects of currency translation
and are calculated by translating current year results at prior year
average exchange rates.
-- Systemwide sales include sales at all restaurants, whether operated by
the Company or by franchisees. While franchised sales are not
recorded as revenues by the Company, management believes the
information is important in understanding the Company's financial
performance because these sales are the basis on which the Company
calculates and records franchised revenues and are indicative of the
financial health of the franchisee base.
-- The number of weekdays and weekend days can impact our reported
comparable sales. In
Upcoming Communication
Forward-Looking Statements This release contains certain forward-looking statements, which reflect
management's expectations regarding future events and operating performance
and speak only as of the date hereof. These forward-looking statements
involve a number of risks and uncertainties. The factors that could cause
actual results to differ materially from our expectations are detailed in the
Company's filings with the
SOURCE |