|Brunswick Corporation : Brunswick Marine Brands Complete Safe Boating Week Activities; More Than 7,000 Enter Social Media Contest|
LAKE FOREST, Ill. June 2, 2015 - A dozen winners, from nearly 7,300 who registered in a social media contest promoting boating safety, are being notified by the marine brands of Brunswick Corporation (NYSE: BC) that their prize - a comprehensive boating safety kit - is on its way to their homes.
Brunswick's U.S.-based marine brands recently joined boating-safety advocates throughout the nation during National Safe Boating Week, May 16-22, to support safe and responsible boating through promoting awareness and educating consumers. It was the first time in recent years that Brunswick marine brands have coordinated such an effort.
"We were quite pleased with the results," explained Dave Marlow, Brunswick Boat Group director - product integrity and government affairs. "Among our goals was to raise awareness and spread the word about the importance of following safe boating practices, such as wearing a life jacket, wearing your engine emergency-shutoff lanyard when operating your boat, and the importance of taking a boating safety class. In concert with our participating dealers, we generated both interest and mentions, particularly with our social media efforts."
Marlow reports that the week-long contest, conducted by each brand, yielded a total of nearly 7,300 entries for the safety kit, a more than fivefold increase from the previous year. The safety kit featured Attwood's bailer safety kit, multi-function LED sport light, first aid kit, telescoping emergency paddle and 40-liter dry bag along with two Mustang personal flotation devices and a Mercury emergency-shutoff marine lanyard. The contest was open to all U.S. consumers, though Brunswick employees and their immediate families were ineligible.
Participating brands included Attwood marine parts and accessories; MotorGuide trolling motors; Mercury Marine outboard, sterndrive and racing engines; and boat brands Bayliner, Boston Whaler, Brunswick Commercial & Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian and Sea Ray.