News Release

Lund’s Official Owner’s Club

Celebrated fishing boat manufacturer forms exclusive owners' group

New York Mills, Minn. - (August 8, 2013) Secret handshakes aside, there's a comfortable air of familiarity about connecting with those folks who share a similar passion. Often, it's those truly iconic identifiers that unite us. Green Bay Packer fans revel in their team's enduring excellence. Harley-Davidson owners unite en masse at Sturgis, South Dakota, and form instant lifelong friendships. Same goes for a pair of passing Lund-running anglers, exchanging friendly waves while out on the water; or talking fishing back at the dock. If this guy runs a Lund Boat, he's gotta be OK-and likely, a pretty good fisherman to boot.

You might as well make it official. Join with an authentic band of fishermen who share in common the smarts to buy -- as well as the satisfaction of running -- the finest fishing boat on the water. The rewards of the Official Lund Owner's Club reach far beyond the principle pleasure of owning a Lund Boat.

No matter what Lund you own or how many (or few) fish you catch, the Lund Owners' Club qualifies you for member benefits such as partner discounts, the scoop on new products, and sharing your valuable feedback with Lund engineers. Joining is easy, too. If you own a Lund boat, just log on to the Official Lund Owner's Club and sign up by entering your boat's unique Hull ID Number (HIN), located on the back of your transom.

Save big on fishing gear from select tackle and equipment manufacturers. Grab great Lund clothing and gear at a discount. Book a four-star angling vacation, with discounted rates and other offers at choice fishing resorts. As an Official Lund Owners' Club member, you'll also have access to exclusive how-to videos-insider advice on boat rigging and maintenance, boat control and fishing tips from Lund's legendary pros.

Membership also opens a direct line of communication between you and the Minnesota-heartland-based Lund factory. Got some valuable feedback on boat design, features or functions? Or have a recommendation for Lund engineers? Share your ideas with the Lund staff via the online Feedback section, and have a hand in building the next generation of industry-leading Lund Boats.

Owning a Lund already puts you in a league with legends. The Official Lund Owners' Club hands over the keys to that little door behind which secret handshakes, and special perks await.

About Lund - Since 1948, Lund has been building boats from the heart of lakes country in New York Mills, Minnesota. Built with professional grade materials to withstand a lifetime of use, Lund Boats are guide tested and wilderness proven and demanded by more camps, resorts, fishing guides and professionals throughout North America. Whether the preference is aluminum or fiberglass, each boat is carefully designed with fishing features and optimal fishing layouts in mind. They're engineered for maximum performance and superior boat control to effortlessly stay on the breaks and catch more fish, delivering The Ultimate Fishing Experience. Lund Boats - Built by Fishermen for Fishermen.

About Brunswick - Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and table tennis. For more information, visit http://www.brunswick.com.

MEDIA CONTACTS:
Cory Schmidt
Traditions Media, LLC
cory@traditionsmedia.com
218.821.4148

David Rose
Traditions Media, LLC
dave@traditionsmedia.com
231.276.9874