News Release

Brunswick Corporation : Brunswick's Opening Second Location in Norcross July 30

Upscale bowling and entertainment center offers comfortable atmosphere;
Tavern '45 restaurant features distinctive American cuisine and local craft beer  

ATLANTA, GA., July 9, 2013 - Brunswick's, a new upscale bowling and entertainment center complete with the full-service Tavern '45 restaurant, will open its second location on July 30, on Spalding Drive in Norcross. Following the opening of the brand's first location in Marietta in June, Brunswick's Norcross will offer active fun in a contemporary environment, catering to adults with its innovative culinary offerings, local craft beer and welcoming décor.

"After our warm welcome in Marietta, we are thrilled to bring Brunswick's to the Norcross community," said Brunswick Bowling Retail President Jim Fox. "Brunswick's and Tavern '45 represent the new era of bowling that embraces the increasing number of social bowlers: 70 million in 2011, more than any other sport. The upscale design and culinary offerings are revolutionary in the bowling industry, and the most significant change since Brunswick Bowling introduced Cosmic Bowling about 20 years go."

The 40,000-square-foot location showcases completely remodeled interiors with the latest in bowling equipment, exceptional service and unique décor designed to encourage socializing and connecting. Adding to the experience is a lofted bar area situated in the middle of the lanes, offering a unique perspective of the action, as well as an outdoor patio for guests to enjoy culinary offerings from Tavern '45 al fresco.

The menu at Tavern '45 is crafted around distinctive American pub fare with a focus on unique, quality ingredients prepared in-house fresh daily. Perfect for sharing, small plates include the signature baja fish tacos, Vietnamese pork belly tacos, caprese salad and "bacon and eggs" with pig candy and deviled eggs. Larger plates include fried chicken and bacon waffles, Mediterranean pizza, pastrami reuben Panini, bacon cheddar burger and grilled wild salmon. Desserts such as bacon waffle sundae and chocolate lava cake are sure to please, alongside dessert cocktails such as the Mexican chocolate martini. Tavern '45 will offer a full bar with a focus on local craft beer including Sweetwater, Terrapin, Monday Night, Red Brick, Mother Earth and Lazy Magnolia. Beer enthusiasts can enjoy multiple varieties and brands with flights of any four drafts. In addition, guests can sip on cocktails such as the "moonshiner" with Midnight Moon cranberry moonshine, apricot brandy, fresh squeezed lemon juice and simple syrup topped with Blue Moon Belgian wheat beer.  Referring to 1845 when John Brunswick founded the company, Tavern '45 cuisine can be enjoyed in the restaurant, on the patio or lane-side as guests bowl.  

Guests can reserve lanes in advance online and can book lanes and rooms for private events. Additionally, Brunswick's offers unlimited bowling Sunday through Thursday from 9 p.m. to midnight for $10 per person, plus the cost of shoe rental. Tavern '45 happy hour features half-priced small plates Monday through Friday from 4 to 6 p.m.

Brunswick's in Norcross is located at 6345 Spalding Dr., Norcross, Ga., 30092, and can be reached at 770.840.8200. Brunswick's will be open Sunday through Thursday from 11 a.m. to midnight and Friday and Saturday from 11 a.m. to 2 a.m. For more information, please visit

About Brunswick's
Owned and operated by Brunswick Bowling Retail, Brunswick's is an upscale bowling and entertainment center offering guests a comfortable atmosphere for bowling and dining. Tavern '45, Brunswick's full-service restaurant, offers distinctive new American cuisine as well as several local craft beers and handcrafted cocktails. For more information, please visit

About Brunswick Bowling Retail
Brunswick Bowling & Billiards, a division of Brunswick Corporation, is one of the largest operators of full-service bowling and family entertainment centers in the world; is a full-line supplier of bowling equipment, supplies and consumer products; and designs billiards tables and accessories. Headquartered in Lake Forest, Ill., Brunswick Corporation (NYSE: BC) has been a leader in the recreation business for more than 165 years. For more information, visit


Molly McFerran / Emily Gober
The Reynolds Group, Inc.