|Sea Ray® Homecoming a Spirited Success|
KNOXVILLE, Tenn. - Sept. 18, 2012 - Sea Ray Boats was proud to host more than 400 customers at its inaugural Homecoming on Sept. 13 and 14 in its hometown of Knoxville, Tenn. The event, similar to the Homecoming events at schools and towns across the country, welcomed back boat owners for special activities celebrating the Sea Ray spirit and lifestyle.
"This event was created especially for Sea Ray owners as a way for us to show our appreciation, to introduce them to our newest boats and innovative technologies, and to give them a big helping of Sea Ray hospitality right here in eastern Tennessee," said Rob Noyes, vice president of marketing for the Company. "Participation was phenomenal for a first-time event. We had owners who came from all over the United States, and even a few from countries such as Canada, Brazil and China."
The event kicked off on Thursday evening with the world premiere of Sea Ray's 2013 model-year boats at Volunteer Landing Park on the historic Tennessee River. Homecoming attendees witnessed a parade featuring more than 20 Sea Ray boats and yachts, along with the spotlight unveiling of two all-new models, the Sea Ray 370 Venture and Sea Ray 510 Sundancer. An exclusive Sea Ray Owners Club area with live music and refreshments was reserved at the restaurant, Calhoun's on the River.
Both the 370 Venture and 510 Sundancer mark new levels of design and engineering innovation from Sea Ray. The former is the first express cruiser created specifically around outboard engine power, and as such it offers exciting performance and endurance benefits, as well as an optimized interior with a full-beam master berth. The latter offers amazing interior light and livability with a main deck sunroom featuring a full-length sunroof and a lower deck atrium with oversized hull windows and open overhead that stretches all the way up to the windshield.
On Friday, Sea Ray's world headquarters welcomed Homecoming attendees for a full day of boat rides and demos; manufacturing facility tours; interaction with Sea Ray executives, designers, engineers and craftsmen; vendor displays; and a catered lunch. Another highlight was the Sea Ray vintage boat display, featuring classic models from the Company's own collection as well as boats from Homecoming attendees. The boats brought by Sea Ray owners were judged, with the winners receiving gift cards redeemable for Sea Ray apparel, plus the opportunity to be featured in Sea Ray Living magazine.
"Homecoming is an all-American autumn tradition around the country. As the world's leading manufacturer of superior quality pleasure boats, Sea Ray has a lot to celebrate with our customers," said Noyes. "We're very pleased with the way things went this year. We hope Homecoming will become one of our largest annual events, along the lines of our Yacht Expo, BahamaFest and AquaPalooza. It has always been Sea Ray's goal to help our owners do more, go farther and have more fun on the water. Homecoming is the latest initiative along those lines."
More details about Sea Ray Homecoming and pictures from the event can be found online at www.facebook.com/searayboatsandyachts.
ABOUT SEA RAY
Additional information about Sea Ray is available at www.searay.com. Sea Ray is a brand of Brunswick Corporation (NYSE: BC).
For additional information, contact: