New Designer Panels, Frame Color and Upholstery Options Add Beauty to Facility Layouts

SCHILLER PARK, Ill., March 17, 2011- Adding vibrant themes and new color options to its Signature Series line of premium strength products, Life Fitness will use the International Health, Racquet & Sportsclub Association (IHRSA) trade show beginning March 17, 2011, to showcase several contemporary design choices that let facilities differentiate themselves. Life Fitness is addressing the customer need for selection to complement a facility's interior by offering six designer panel options to cover the weight stack, 10 standard frame colors and 30 standard upholstery colors to the Signature Series line.

"A facility's look and feel have an effect on member attraction, retention and even motivation," Chris Clawson, president, Life Fitness. "These first-of-their-kind options create unique environments that are appealing to exercisers and differentiate the space."

The Signature Series new weight stack collection uses Life Fitness StackWrap(TM) shroud covers, a permanent large-scale decal, to add color and personality to a fitness environment. StackWrap shroud themes are available in steel, bronze, bamboo, redwood and two pattern options. Using a technology developed by the automotive industry to withstand harsh outdoor conditions, StackWrap shroud covers will retain eye-catching good looks for years to come.

Life Fitness is also packaging themes in its Gallery Collection(TM) design themes of six recommended configurations created by the company's interior designers and facility planning team.  

About Life Fitness

Life Fitness is the global leader in providing commercial fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

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Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.

Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com