|Life Fitness Introduces Hybrid Technology that lets People Power the Machines|
Energy-Saving Feature Powers Elevation Series Cross-Trainers and Lifecyle
SCHILLER PARK, Ill., March 2, 2011 - As part of its ongoing pledge to lighten the company's global footprint, Life Fitness has created a "Green to Go" initiative to develop products and processes that respects the Earth's resources and creates sustainable solutions. In coordination with that program, Life Fitness announces a new hybrid energy-saving feature, which will work in conjunction with the Elevation Series Engage Cross-Trainers and Lifecycles. Products with this feature will be introduced at the International Health, Racquet & Sportsclub Association (IHRSA) trade show beginning March 17, 2011.
The integrated LCD TV on the Engage product is the first-of-its-kind to utilize the power generated from a user's work out.
"We lead the industry in reducing energy usage by making our products more efficient and by finding new ways to let people power their own workout experiences," said Chris Clawson, president, Life Fitness.
The new hybrid products will switch automatically from electric to self-generated power when a user reaches a certain intensity level in the workout, lowering the energy draw from the console by more than 75 percent. When a person is working at a high enough resistance level and revolutions per minute (RPM), a green hybrid icon will appear, telling the user he is helping to power the machine. The machine's workout summary will also show users how much energy was saved during their workout.
"Our customers are increasingly interested in green options that will save them money, so we are putting solid investment behind product advancements that will drive a return to our customers," said Clawson.
Life Fitness also offers energy-saving options on its consumer products as well. The just-introduced F1 Smart consumer treadmill offers an energy-saving feature which automatically puts the treadmill into energy-saver mode after workouts, lowering energy use by 90 percent.
The Life Fitness hybrid technology will be on display at IHRSA, San Francisco, Moscone Center South, Booth 703, March 17-18, 2011.
For more information about Life Fitness visit http://www.lifefitness.com/.
About Life Fitness
Life Fitness is the global leader in fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).
The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association. IHRSA represents over 9,000 for profit health and fitness facilities and over 650 supplier companies in 75 countries.
Life Fitness, LifeCycle and Hammer Strength are registered trademarks of Brunswick Corporation. Elevation Series is a trademark of Brunswick Corporation
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, http://www.lifefitness.com/