News Release

Brunswick's Dusty McCoy Receives NASBLA Award; Challenges U.S. Power Squadrons at USPS Annual Meeting

Raleigh, N.C. (Feb. 14, 2011) - Dusty McCoy, chairman and chief executive officer of Brunswick Corporation, recently was pleased to accept the 2011 National Association of State Boating Law Administrators' Public Service Award.  The presentation was made by NASBLA President Jim Graybeal, during the USPS annual meeting in Orlando. The annual award is presented to companies that make significant contributions to boating safety.  Brunswick recently formed a partnership with USPS to offer boating education and training through USPS' 440 squadrons across the country, in conjunction with Brunswick's network of 1,500 boat dealers in the U.S.  Brunswick was also recognized for its continuing efforts to make boating the safest it can be.


During his keynote address to the more than 700 delegates to the USPS annual meeting, McCoy challenged USPS members to reach out and attract new boaters. McCoy presented a compelling case for such an effort, which he said only could be accomplished by an organization like USPS and its 45,000 members across the country.  Boating, at its essence, is a social and family activity that is enjoyed by all ages.  McCoy cited his own experience, when in his teens, a family friend asked him to go boating.  From then on, he was hooked, and to this day, enjoys boating.


McCoy's story underscored one of the main points of his presentation. He pointed to such acts of sharing and camaraderie as among the best ways to expand boating to attract new boaters, by allowing people to experience the joy of boating firsthand.  In short, McCoy urged delegates to take someone aboard their boat the next time they are on the water; especially a youth, to plant the water seed at an early age. 


Working together to build safe boating
In 2010, Brunswick launched a partnership with the USPS to conduct boater education through participating Brunswick boat brand dealerships across the United States.  Such an effort was aimed at supporting the USPS and its more than 45,000 members to fulfill its charter of making boating safer and more enjoyable by conducting courses in seamanship, navigation and more.


Classes and seminars range from beginner to expert levels covering a wide variety of topics including navigation, "Rules of the Road," knot tying, electronics, trailering, and more. Qualified Power Squadrons personnel conduct the courses using facilities provided by participating Brunswick dealers.


Brunswick has long been in the forefront of supporting boater education.  For example, Veronica Floyd, Brunswick's legislative consultant, has played a major role in promoting and advancing efforts in this area by the National Safe Boating Council, with the U.S. Coast Guard, to promote the WEAR IT! campaign.  This ongoing effort encourages all who participate in activities on the water to be safe and responsible.  It includes wearing a life jacket, always being alert and aware while operating any type of vessel, taking an approved boater education course and being informed on what to do in case of an accident.


Further, Brunswick has advocated that adults and children should be educated about life jackets.  Indeed, while Brunswick has long believed that adult boaters can best determine if their boating situation warrants the use of a life jacket, the company does back mandatory usage in certain situations.  For example, Brunswick has supported state and federal mandates requiring children aged 12 and under to wear life jackets while on board and on deck a vessel that is underway.  The Company also supports mandated life jacket usage for those riding personal watercraft, due to the unique nature of that boating experience.


USPS Chief Commander Frank Dvorak indicated that such a partnership with Brunswick is groundbreaking and positive for boating. 


"We need to reach boaters at all levels and at every location where they boat," he said, "and where better to do that, than at a boat dealership? We value the USPS' growing relationship with such a top-notch company.  Dusty received a well-deserved standing ovation for his message, and we accept his challenge to do all we can to spread the word about safe boating and make sure that all on the water are well prepared and educated."


About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Triton Aluminum, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables.  For more information, visit


United States Power Squadrons
United States Power Squadrons is the largest private boating organization.  Established in 1914, USPS is a social organization of members who like the company of others who enjoy boating.  The organization's core expertise is boating education, from basic introductory programs to celestial navigation, weather, and boating equipment.  A broad array of full courses and short seminars are available to the public, and USPS has introduced Boat Operator Certification to provide boaters with credentials for having demonstrated their skills.  These programs are being offered in conjunction with Brunswick dealers and at multiple locations across the U.S.



Contact: Daniel Kubera

Director - Media Relations and Corporate Communications
Phone: 847.735.4617