SCHILLER PARK, Ill., Jan. 28, 2011 - Global leader in fitness equipment manufacturing, Life Fitness announces the Life Fitness Virtual Trainer smartphone app coming soon. The new app will sync with the popular Life Fitness Virtual Trainer Website (www.virtualtrainer.lifefitness.com) to enable exercisers to update workout results on both the website and mobile devices.
Fitness enthusiasts are using technology to boost their performance more today than ever before. Through the free app, users will be able to track workout progress on their smartphone and record both cardio and strength results. A library of additional training features will also be available as add-ons for purchase. Similar to the Life Fitness Virtual Trainer Website, exercisers will be able to access and download recommended Life Fitness programs, instantly from their device.
"Today, internet content is shaping the workout experience and new technology, like apps, further enhances a fitness program," said Chris Clawson, president of Life Fitness. "This smartphone app is the natural next step for Life Fitness and will support our users by allowing them to maximize their workouts on our equipment."
The Life Fitness Virtual Trainer Website has seen tremendous growth over the last year, with a 53 percent increase in use globally. Recently, with the just-announced Facebook compatibility, the Life Fitness Virtual Trainer saw daily visits to the site double.
When a user uploads a result to the Life Fitness Virtual Trainer Website, a "prompt" appears with the option to also post the update to that user's Facebook wall. By sharing their workout results, exercisers can receive motivation and encouragement from friends to help them achieve their health and fitness goals.
The anticipated smartphone app will allow for easier access to the popular fitness tracker, by enabling the Life Fitness Virtual Trainer Website to operate wirelessly.
Visit www.virtualtrainer.lifefitness.com for more information.
About Life Fitness
Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).
About Life Fitness Virtual Trainer
Compatible with the Life Fitness Elevation commercial products, and the Platinum Club Series and F1 Smart foldable treadmill for the home, the Life Fitness Virtual Trainer is a free online tool that provides exercisers with a fun and easy way to create and share workouts, as well as track their progress. The training program also provides personal trainers with the ability to create customized programs for their clients.
| Editorial Contact: || Lauren Kamm|