News Release

Sea Ray Joins Brad Paisley's H2O World Tour As Official Co-Sponsor of Water World Plaza

KNOXVILLE, Tenn. – May 18, 2010 – Close on the heels of signing Brad Paisley as the headliner of its AquaPalooza® 2010 Signature Event, Sea Ray Boats is proud to announce that it will be a co-sponsor on the country music superstar’s upcoming H2O World Tour for the tour’s “Water World Plaza.” The wet and wild traveling show, one of the most highly anticipated concert events of the summer, is scheduled to kick off May 21 in Virginia Beach, Va., and includes more than 40 stops in the U.S., Canada and other international locations through the end of September.

“One of our goals at Sea Ray is to provide our customers with more than a superior boat, it’s also to provide them with a superior lifestyle. That’s the motivation behind our annual AquaPalooza event and our sponsorship of Brad Paisley’s H2O tour,” said Rob Noyes, vice president of marketing for Sea Ray. “And, of course, the fact that the H2O tour is water-themed makes it a perfect fit for us. We plan to show concertgoers the exceptional quality, excitement and style they can get by joining our Sea Ray family.”

The H2O tour will offer a unique Water World Plaza that opens at 4 p.m. on the day of each concert. This area is designed to incorporate display boats, a fishing simulator, dunking booth, swimming pools, radio DJs and a separate stage featuring newer country music acts. “It’s all meant to feel like summer and water,” Paisley described in a recent tweet. “I want you to be able to hop off your boat or outta your pool and go right to our show.”

Music on the Water World Plaza stage will start at 5 p.m., featuring emerging stars Easton Corbin, Steel Magnolia and Josh Thompson. Music on the H2O main stage will start at 7:30 p.m., with Justin Moore and Darius Rucker opening for Paisley. On July 10, Paisley will make a special stop at The Reserve at Lake Travis near Austin, Texas, where he will perform in front of a crowd of thousands of boaters at Sea Ray’s AquaPalooza, a grand celebration of the on-water lifestyle.

“AquaPalooza has become synonymous with great music and great times on the water. We’re very excited to have someone of Brad’s caliber headlining this year’s Signature Event,” said Noyes. “This is a free event where your boat is your ticket. There will be no land access to the Signature Event.” Mark your calendars now for the biggest water-tested spectacle of the summer. For more information about Paisley and the H2O World Tour, visit For more information on AquaPalooza, visit

Founded in 1959, Sea Ray is the world’s largest manufacturer of superior quality pleasure boats. Sea Ray is headquartered in Knoxville, Tenn., and operates as part of the Boat Group division of Brunswick Corporation. With more than 40 models ranging from 17 to 61 feet, Sea Ray makes a boat for every lifestyle — each built with a unique commitment to quality, craftsmanship, and excellence throughout. Additional information about Sea Ray is available at

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill Genuine Ingenuityä in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; Arvor, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris, Hatteras, Lowe, Lund, Meridian, Ornvik, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit

For additional information, contact:
Rob Noyes
Sea Ray Boats
2600 Sea Ray Blvd.
Knoxville, TN 37914
Phone (865) 971-6625 / Fax (865) 971-6413