|"Harry Potter and the Deathly Hallows" Shatters Day-One Pre-Order Record on Amazon.com|
Amazon.com Sees 547 Percent Increase in First-Day Pre-orders of "Harry Potter and the Deathly Hallows" Compared to Book Six
SEATTLE--(BUSINESS WIRE)--Feb. 2, 2007--Amazon.com (Nasdaq:AMZN) (www.amazon.com) today announced that first-day pre-orders for "Harry Potter and the Deathly Hallows" were 547 percent higher than first-day pre-orders for "Harry Potter and the Half-Blood Prince" the sixth book in the series. The seventh and final book in the epic series has been so popular for Amazon.com customers that the online retailer sold more copies of it on the first day than the company did of book six in the first two weeks of the pre-order period.
Amazon.com is currently selling "Harry Potter and the Deathly Hallows" for just $18.89 (hardcover), a savings of 46 percent and $39.00 (deluxe edition), a savings of 40 percent.
"Our customers have waited a long time for this book so it's no surprise to see them flocking to our site to pre-order it," said Greg Greeley, vice president of books at Amazon.com. "Our customer discussion boards are teeming with excitement which we expect to grow in anticipation of the book's release in July."
Amazon received more than 1.5 million advance orders of the sixth book, "Harry Potter and the Half-Blood Prince," which was released in July 2005 and was Amazon's largest, most successful product release in the company's history.
Since the company posted the detail page for "Harry Potter and the Deathly Hallows" late last year, hundreds of thousands of Amazon.com customers have signed up for e-mail notifications announcing the pre-order availability, far surpassing totals from previous years.
To place an order for "Harry Potter and the Deathly Hallows" and to explore Amazon.com's entire selection of Harry Potter products -- including books, DVDs, computer and video games, journals and stationery, and more -- visit www.amazon.com/harrypotter.
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