SEATTLE, May 02, 2006 (BUSINESS WIRE) -- Amazon.com, Inc. (Nasdaq:AMZN) today announced that
first quarter 2006 jewelry sales increased more than 100 percent
year-over-year. Each quarter, an increasing number of Amazon.com's
millions of customers are shopping the Amazon Jewelry & Watches store,
especially for important gift-giving occasions -- such as Valentine's
Day.
"We're extremely pleased that our strong fourth-quarter momentum
continued into 2006," said Steven Goldsmith, vice president,
Amazon.com Jewelry & Watches. "We suspect that there were a lot of
very happy Valentine's Day celebrations among Amazon.com customers
this year."
In the first quarter of 2006, Amazon.com and its merchant partners
in the Amazon Jewelry & Watches store sold more than 58,000 styles of
jewelry and watches.
Currently, the store is featuring the Top 50 Gifts for Mother's
Day, with options ranging from diamond hoop earrings and pendants to
classic pearl strands, to Movado and TAG Heuer watches. Customers can
shop by material, such as diamonds, gemstones, pearls, platinum, gold
or silver; by price, ranging from less than $25 to more than $10,000;
and by seller or designer.
Every piece of jewelry sold by Amazon.com is inspected by jewelry
professionals to verify quality attributes and ensure an excellent
product. Customers will find detailed product specifications about
each of the piece's components, including gemstones, settings and
metal stamps. A Learning Center provides buying guides for pearls,
diamonds, precious metals, and watches. Loose stones are independently
certified to be a specific cut, clarity, color, shape and weight.
Finally, the store provides all of the tools and helpful information
that Amazon.com customers know and love, such as Customer Reviews, Top
Sellers lists, So You'd Like To guides and Listmania lists.
About Amazon.com
Amazon.com (Nasdaq:AMZN), a Fortune 500 company based in Seattle,
opened its virtual doors on the World Wide Web in July 1995 and today
offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most
customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer
customers the lowest possible prices. Amazon.com and third-party
sellers offer millions of unique new, refurbished, and used items in
categories such as health and personal care, jewelry and watches,
gourmet food, sports and outdoors, apparel and accessories, books,
music, DVDs, electronics and office, toys and baby, and home and
garden.
Amazon.com and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,
www.amazon.fr, www.amazon.ca, and www.joyo.com.
As used herein, "Amazon.com," "we," "our" and similar terms
include Amazon.com, Inc. and its subsidiaries, unless the context
indicates otherwise.
his announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to competition, management of growth, potential
fluctuations in operating results, international expansion, outcomes
of legal proceedings and claims, fulfillment center optimization,
seasonality, commercial agreements, acquisitions and strategic
transactions, foreign exchange rates, system interruption, significant
amount of indebtedness, inventory, limited operating history,
government regulation and taxation, payments, fraud, consumer trends,
and new business areas. More information about factors that
potentially could affect Amazon.com's financial results is included in
Amazon.com's filings with the Securities and Exchange Commission,
including its Annual Report on Form 10-K for the year ended December
31, 2005, and all subsequent filings.
SOURCE:
Amazon.com, Inc.
Amazon.com, Seattle
Media Relations, 206-266-7180
