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Amazon.com Announces New Management Team for Joyo.com
Former Execs from Motorola, 88pal.com.cn, and YesAsia.com
Join Senior Leadership

Beijing, China – April 28, 2005 –Amazon.com has announced the appointment of Hanhua Wang, Ph.D. as the new president for Joyo.com. A native of Beijing, Wang was previously one of Motorola's Asia Pacific vice presidents and general manager for cell phone operations and sales. During his years at Motorola, Wang also served as the company's director of marketing, consumer insight, and sales planning and strategy. Prior to joining Motorola, Dr. Wang was the director of research for Gallup Consulting in Beijing.

“We are extremely excited to have Hanhua lead our dedicated Joyo.com team,” said Diego Piacentini, Amazon.com's senior vice president for worldwide retail and marketing. “In his previous positions at Motorola, Hanhua gained invaluable experience leading a team of professionals across all areas of the business, including operations, planning, marketing and finance. In addition, his work for Gallup Consulting in Beijing gives him a strong understanding of the Chinese consumer which will be important as we continue our efforts to serve Joyo.com customers even better.”

Amazon.com also announced the selection of two other senior executives. Albert Wong has been named as vice president for Joyo.com's operations and customer service. Prior to Joyo, Mr. Wong was executive director for IT and director of operations for YesAsia.com, and also served as general manager for Xinyi Logistics Software in Guangzhou.

Cornell Tsiang has been named as vice president of finance for Joyo.com. He previously served as chief financial officer for the Chinese social networking site 88pal.com.cn, and has a strong background in corporate finance, having worked as director for the investment banking division of ING Bank, N.V., based in Singapore.

“Albert's expertise in fulfillment systems and operations management will enable us to operate our fulfillment network even more efficiently,” continued Piacentini. “And Cornell's background in finance and online ventures make him an ideal fit for Joyo.com.”

At the same time, the company announced the resignation of Lin Shuixing, and Chen Nian, formerly president and executive vice president for Joyo.com. “We would like to thank Lin Shuixing and Chen Nian for all of their efforts on behalf of Joyo.com's customers,” said Piacentini. “Since the acquisition, we've made a number of improvements to the Joyo.com experience, and Joyo's talented group of employees and managers will enable us to make it even better in the months to come.”

In 2004, Amazon.com acquired Joyo.com Limited, which operates the Joyo.com Web sites--www.joyo.com and www.joyo.com.cn--in cooperation with Chinese subsidiaries and affiliates.

Founded in 2000, Joyo.com offers customers a wide selection of books, videos and DVDs, music, software, toys and gifts, among other products.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

Media Contact:
Golin Harris
Vivian Wu
Tel: 86 10 84584750-816
MP: 139-1120-2949
Email: vwu@golinharris.com
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