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Prime Members Enjoyed Biggest Global Shopping Event in Amazon History

Prime Day 2017 was the biggest day on ever

Prime Day sales surpassed Black Friday and Cyber Monday, all on a day with deals reserved exclusively for Prime members 

The Prime Day 2017 event grew by more than 60 per cent over last year, and sales growth by small businesses and entrepreneurs was even higher

Ottawa-based Instant Pot takes the top spot as Prime Day's best-seller on

SEATTLE, July 12, 2017 /CNW/ - (NASDAQ:AMZN) – On a day with incredible deals reserved exclusively for Prime members, sales on July 11 surpassed Black Friday and Cyber Monday, making it the biggest day ever in Amazon history. With hundreds of thousands of deals, this year's Prime Day was too big for 24 hours – so Prime members had 30 hours to shop. The Prime Day 2017 event grew by more than 60 per cent compared to the same 30 hours last year, and sales growth by small businesses and entrepreneurs was even higher. More new members joined Prime on July 11 than on any single day in Amazon history. Tens of millions of Prime members made a purchase on Prime Day 2017, more than 50 per cent higher than the prior year. (CNW Group/

"To those customers who tried Prime for the first time or are long time members, thank you for a great Prime Day," said Greg Greeley, Vice President, Amazon Prime. "Our teams around the world will keep working to add more and more to your membership so Prime makes your life better every day. We are already looking forward to our Prime Day celebration next year."

Canada Highlights from Prime Day 2017

  • Prime Day 2017 was the biggest day on
  • The best-seller on Prime Day in Canada was the Instant Pot Duo 80 7-in-1 Multi-Use Programmable Pressure Cooker.
  • Other top sellers included the Kindle Paperwhite, AmazonBasics Rechargeable Batteries and the Xbox One S 500GB Console.

Global Highlights from Prime Day 2017

  • A record number of Prime members shopped across 13 countries.
  • Members saved hundreds of millions of dollars on product discounts globally, compared to the already low prices offered to non-Prime customers.
  • More than 3.5 million toys were purchased by customers worldwide on Prime Day 2017.
  • Tens of millions of customers used the Amazon App on Prime Day. Customer orders on the Amazon App more than doubled this Prime Day compared to last year.

Small Business and Entrepreneur Highlights from Prime Day 2017
Prime Day 2017 was another record-breaking success for small businesses and entrepreneurs worldwide who participated in the event. Feedback from small businesses and entrepreneurs includes:

"Prime Day was a huge success for us. We had a massive lift in sales last night compared to an average Monday night, and our deal sold out almost as soon as it went live. The level of demand far surpassed our expectations," said Caron Proschan.

"Prime Day has been another amazing success this year! Both Monday and Tuesday (Prime Day) were record days in sales for our business. It's great to have the additional sales boost during these traditionally slower summer months," said Tyler & Courtney LeCompte, Confetti Momma.

"Overall for the Prime Day event (all 30 hours) we saw about 20 times more overall sales. This is a huge benefit to our business, as it gives us exposure to thousands of new customers, and helps us with cash flow as we ramp up on inventory for the Holiday Season," said Ben Arneberg, Willow & Everett.

"So far, this year's Prime Day sales increased 350% from last year's. Getting the opportunity to offer lightning deals as a Handmade at Amazon artisan has been a boon to my business," said Marcia Ricchiuti, Kahili Creations.

"Prime Day has really allowed us to connect with a tech-driven and innovation-seeking audience. Our sales have seen an incredible lift on Prime Day. Finding fans who enjoy the forward-looking products we offer has never been easier with Amazon," said Anson Liang, Rowkin.

"LightAccents had a fantastic Prime Day. It was our best sales day in over two years," said Lawrence Bibi, LightAccents.

Every Day Made Better with Prime
Tens of millions of Prime members around the world enjoy the many benefits of Prime. For Canadian members, Prime benefits include unlimited FREE Two-Day Shipping on millions of items, Prime FREE Same-Day and One-Day Delivery for Toronto and Vancouver, Prime FREE One-Day Delivery for Montreal, Calgary, and Edmonton, Prime Video, a rotating selection of free digital games and in-game loot with Twitch Prime, free unlimited photo storage with Amazon Drive, 30-minute early access to Lightning Deals and more. To learn more about Amazon Prime, visit

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit and follow @AmazonNews.