|Amazon Takes on the High-End—Introducing the New Kindle Fire HD Family|
New inventions exclusively on the new family of Kindle Fire devices—X-Ray for Movies, X-Ray for Textbooks, Immersion Reading, Whispersync for Voice, Whispersync for Games, and Kindle FreeTime
Kindle Fire HD (Photo: Business Wire)
The Kindle Fire HD family—the most-advanced tablets:
Amazon is also introducing an all-new upgraded version of the
best-selling standard definition Kindle Fire with a faster processor,
twice the memory and longer battery life—all for an even lower
“We’re taking on the most popular price point for a tablet,
The Best Hardware
Stunning Custom HD Display
The 8.9” display on Kindle Fire HD features an incredible 254 pixels per inch with a resolution of 1920x1200, with pixels that are indistinguishable to the human eye. The 7” Kindle Fire HD features a stunning HD display with 1280x800 resolution that delivers deep, detailed contrast and rich, natural color. Kindle Fire HD also uses Gorilla Glass to provide superior strength and reliability. Kindle Fire HD starts with excellent resolution, but that is only the beginning—Amazon also added custom features that reduce glare and improve color saturation at any viewing angle.
Most tablet displays are made up of two pieces of glass—an LCD on the bottom and a touch sensor on the top, separated by an air gap. This air gap allows light to come through the touch sensor and reflect off the LCD, which causes added glare for the user. Fire HD solves this air gap problem by laminating the touch sensor and the LCD together into a single layer of glass, creating a display that is easy to view even in overhead light, and reducing glare by 25% relative to the latest generation iPad.
Like many tablets, Kindle Fire HD uses in-plane switching (IPS) to improve color reproduction. But displays that only use IPS still appear washed out at various angles, such as laid sideways in bed, flat on a table, or propped up in a case. Fire HD features an Advanced True Wide polarizing filter that is applied directly to the LCD panel. This results in a display that shows the same deep contrast and rich, detailed color from any angle.
High-End Laptop-Quality Wi-Fi—40% Faster Downloads and High-Speed Streaming
HD content has much larger file sizes than standard definition content—for example, Marvel’s The Avengers in standard definition is 785 MB, but in HD, The Avengers is 2.97 GB. Files of this size require the very latest in Wi-Fi technology to download or stream the HD content quickly and reliably—anything else results in buffering, slow downloads and dropped connections. Many Wi-Fi enabled devices only use the 2.4 GHz wireless frequency. This frequency is crowded since it is used by everything from other tablets to microwave ovens, baby monitors, Bluetooth devices, not to mention the neighbors’ Wi-Fi networks. Kindle Fire HD circumvents this congestion with state-of-the-art dual-band Wi-Fi. Kindle Fire HD can automatically switch between the 2.4 GHz network and the newer, less crowded 5 GHz network, resulting in better range and less interference. In addition, dual antennas and Multiple In/Multiple Out (MIMO) allow for higher bandwidth and longer range. The new Kindle Fire HD is the first tablet to market with all three of these latest generation Wi-Fi technologies—dual-band support, dual antennas, and MIMO. This is the first time this state-of-the-art Wi-Fi technology has been offered in a tablet, resulting in 40% faster throughput compared to the latest generation iPad.
Latest Generation 4G
The large-screen Kindle Fire HD is also available with ultra-fast 4G LTE, with download speeds as fast as Wi-Fi. To keep the 4G Kindle Fire HD just 8.8 mm thin, Amazon custom-designed its 4G wireless modem to be just 2.2 mm. Some 4G devices don’t support all of the non-4G bands—Kindle Fire HD includes support for 10-bands, so even if a customer doesn’t have perfect 4G coverage, the Kindle will fall back to the fastest available 3G speeds.
Amazon’s Breakthrough 4G LTE Data Package
The 4G Kindle Fire HD comes with the most affordable 4G tablet data
package. Customers will have access to a 12-month data plan with 250MB
per month, 20GB of Amazon Cloud storage, and a
8 GB of Storage is Not Enough for an HD Tablet
Customers want to enjoy HD content if they have an HD tablet—and 8 GB of on-device storage isn’t enough for the larger HD file sizes. The 7” Kindle Fire HD is available with 16 GB or 32 GB of on-device storage, and the large screen Kindle Fire is available with 16 GB, 32 GB or 64 GB of on-device storage. This large on-device storage capacity is in addition to the free storage Amazon provides for Amazon digital content in the Amazon Cloud. Amazon digital content is automatically backed up for free in the Amazon Cloud’s Worry-Free Archive where it’s available anytime.
Powerful World-Class Processor—Snappy and Smooth
An HD display and HD content must be driven by a powerful processor and
optimized software. The Kindle Fire HD family features world-class
processors and the new
Dual Stereo Speakers and Exclusive Dolby Audio—The New Standard for Tablet Audio
Customers shouldn’t need to wear headphones while watching a movie on a
tablet to get excellent sound. Kindle Fire HD solves this by combining
dual stereo speakers with the next generation Dolby Digital Plus audio
platform—the standard in high performance audio—to offer a
world-class audio experience. Dolby’s audio suite for Kindle Fire HD
includes technology used to adjust volume and deliver
easier-to-understand dialogue in movies and TV shows. Kindle Fire HD
automatically optimizes the audio profile based on what a customer is
doing, such as watching a movie, listening to music, using third party
apps like Pandora and
11 Hours of Battery Life
The 7” Kindle Fire HD is optimized to deliver high performance without sacrificing battery life, delivering over 11 hours of battery life.
Thin and Light
Even with a custom display, a powerful processor, extra speakers and dual-band/dual-antenna Wi-Fi, the new Kindle Fire HD is extremely light and thin. In fact, Kindle Fire HD 8.9” weighs only 20 ounces and is just 8.8 mm thin. Kindle Fire HD 7” is small enough to take everywhere and light enough to hold easily and comfortably in one hand.
Connect with Bluetooth and HDMI
Kindle Fire HD supports Bluetooth, enabling customers to connect their wireless Bluetooth headphones or Bluetooth speakers to listen to songs, videos or audiobooks. With Bluetooth connectivity, customers can also easily connect to a wide range of Bluetooth-enabled keyboards. HDMI out makes it easy for customers to connect the Kindle Fire HD to their big-screen TV to enjoy their favorite HD videos and photos.
Stay in Touch with Front-Facing HD Camera
The new Kindle Fire HD features a front-facing HD camera.
Beautiful Leather Covers
Covers for Kindle Fire HD feature a premium textured leather exterior in a variety of colors and a subtle woven nylon interior to provide the lightest and thinnest form of protection. The integrated magnetic clasp ensures the cover remains securely closed while in a backpack, purse, or briefcase. The cover automatically wakes Kindle Fire HD upon opening and puts it to sleep when closed, making it easy to dive right back into whatever content a customer is enjoying.
All-New Features Only Amazon Can Offer
X-Ray for Books
One year ago, Amazon introduced X-Ray on Kindle Touch, and customers loved it. Amazon is extending X-Ray to books on Kindle Fire, making it easier than ever for customers to learn more about the content they love by exploring the “bones of the book.” With a single tap, readers can see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon’s community-powered encyclopedia for book lovers.
X-Ray for Movies
“X-Ray for Movies” is a new feature that revolutionizes the movie experience by bringing the power of IMDb directly to movies on Kindle Fire HD, accessible with a simple tap. Without ever leaving the movie, customers can look up any actor in the scene or movie, see what other movies they have been in, and view photos, biographies and more. X-Ray is offered only by Amazon and is exclusive to the Amazon ecosystem. IMDb, an Amazon company for 14 years, is the #1 movie website in the world with more than 160 million monthly unique visitors worldwide.
X-Ray for Textbooks
Glossaries in print textbooks contain the most important information for
students, but they’re placed inconveniently in the back of the book. And
glossaries don't always contain enough information for students working
to understand new concepts. X-Ray for Textbooks solves these problems by
integrating the glossary directly into each textbook page and by
algorithmically assembling related data from Wikipedia and
Research supports that readers can benefit from listening while reading. Together, Amazon and Audible invented “Immersion Reading,” allowing customers to fuse together printed text and professionally-narrated audiobooks, giving readers the ability to experience their reading with two senses—sight and sound. As the reader views the text of their book on Kindle Fire, text is highlighted as it is professionally-narrated, creating a more immersive experience, as well as deeper learning and comprehension.
Whispersync for Voice
Whispersync for Voice allows customers to synchronize their Kindle books with professionally-narrated audiobooks—customers can start reading a book on Kindle Fire and seamlessly switch to listening to the companion audiobook, picking up exactly where they left off. With Whispersync for Voice, customers can continue enjoying books during commutes or any other time their eyes are busy. When they get in the car, customers can effortlessly pick up the story right where they left off reading by listening to the professionally-narrated audiobook using Bluetooth on Kindle Fire HD or with any Audible app on their smartphone.
Ideal for Gaming
Amazon has worked with leading developers to offer new Android games
exclusively on Kindle Fire HD, including Activision’s popular Skylanders
Cloud Patrol franchise and Crytek’s Fibble. In Skylanders Cloud Patrol,
gamers will discover a new feature—the ability to purchase physical toys
from within a game. Customers will be able to purchase a unique
Skylanders character with a single click, and
Whispersync for Games
One of the biggest frustrations of mobile gaming is that when customers switch devices or delete and re-install the game on the same device, they have to start a level over or go back to the beginning of the game. To solve this problem, Amazon extended its Whispersync technology to gaming with Whispersync for Games. Whispersync for Games syncs a customer’s place in the game and saves unlocked levels, so even if they get a new device, the progress is backed up in the cloud.
Amazon today reinvented parental controls with Kindle FreeTime. FreeTime gives parents easy-to-use tools to personalize their children’s digital media experience. With FreeTime, parents never have to worry what content their kids will access—parents select all of the content their kids can see and kids can’t exit FreeTime without a password. FreeTime also lets parents limit their kids’ screen time by content type—they may choose to limit videos and games, for example, but make reading time unlimited. Kindle FreeTime will be available for free on all of the new Kindle Fire devices starting in the coming weeks.
Cloud-Accelerated Silk Browser
The new Kindle Fire family uses a new version of Amazon Silk with the unique “split browser” architecture that leverages the computing speed and power of Amazon Web Services to deliver content faster. The new Amazon Silk browser features an updated core rendering engine and a reengineered transport layer that contribute to faster page loads. Customers can experience full-screen browsing, reading view, and improved browsing with most-visited, trending and recommended sites all available from a single screen.
All-New Email and Calendar
The new Kindle Fire family features world-class Microsoft Exchange integration, with fine-tuned performance on many of the most critical e-mail functions. For example, typical Exchange accounts sync with the oldest emails first, ending with the most recent emails—Kindle Fire instead syncs with newer emails first, then with older emails, getting customers faster access to the most recent emails they are looking for. Kindle Fire also features a new calendar app, making it easy for customers to stay connected and keep track of their schedules. The new e-mail client offers support for the world’s most popular email providers—including Gmail, Microsoft Exchange, Hotmail and more.
Photos Brought to Life
Photos come alive in stunning high-resolution on Kindle Fire HD. Fire’s
mosaic view arranges personal photos beautifully, and customers will be
delighted to see their best shots on their TV with HDMI out. Kindle Fire
lets customers easily import their photos from
New Latest Generation Kindle Fire—Only
Kindle Fire, the #1 best-selling product on Amazon for the past year, is now even better, with all the features customers love about the original Kindle Fire—all the content, seamless integration with the Amazon Cloud, Whispersync, and a brilliant 7” touchscreen—now with a faster processor for 40% faster performance, twice the memory and longer battery life. The new Kindle Fire also offers all of the new features that are exclusive to the Kindle Fire family—including X-Ray for Movies, X-Ray for Books, Immersion Reading, Whispersync for Voice, Kindle FreeTime and more.
Backed by the World’s Best Content Ecosystem, Cross-Platform Interoperability and Customer Service
All the Content—Over 22 Million Movies, TV Shows, Songs, Apps, Games, Books, Audiobooks and Magazines
Kindle Fire offers customers the largest selection of digital content, including thousands of exclusives:
Best Cross-Platform Interoperability with “Buy Once, Enjoy Everywhere”
With apps available on the largest number of devices and platforms, Kindle makes it easier than ever to access content anytime, anywhere. Customers can read and sync their Kindle books across iPad, iPhone, PC, Mac, Android phones and tablets, BlackBerry, Windows Phones and in their web browsers with Kindle Cloud Reader. Amazon Instant Video and Prime Instant Video are available to watch on iPad, PC, Mac, Xbox, Playstation 3, Blue-Ray, Roku and hundreds of compatible TVs, and because of Amazon’s Whispersync technology, customers never have to worry about losing their place in a movie or TV show. Amazon MP3s are available on iPhone, iPad, Android phones and tablets, Sonos and web browsers with Cloud Player. Apps from the Amazon Appstore for Android are available on all Android phones and tablets. No other company offers customers this level of flexibility with their content.
Free Month of Amazon Prime
Amazon continues to invest hundreds of millions of dollars to bring
Prime members new movies, TV shows and books to enjoy at no additional
cost. Amazon customers enjoy unlimited, commercial-free, instant
streaming of over 25,000 movies and TV episodes with Prime Instant Video;
over 180,000 books from Kindle Owners’
Kindle Fire comes automatically pre-registered so customers can immediately start enjoying their digital content purchased from Amazon or shop for new content.
Top-Rated, World-Class Customer Service
When a customer shops on
The new Kindle Fire family comes with special offers that appear on the
lock screen. Examples of special money-saving offers that customers will
enjoy include a
Best Tablets at Any Price
The all-new Kindle Fire HD 7”—with a stunning HD display, the
fastest Wi-Fi, exclusive HD audio with two stereo speakers and
Kindle Fire HD 8.9”, with all of these features plus an ultra-high
definition 8.9” screen, and 16 or 32 GB of storage, starts at
Kindle Fire HD 8.9” 4G, with the most affordable 4G data plan in the
world, and 32 or 64 GB of storage, starts at
The new latest generation Kindle Fire with a faster processor for 40%
faster performance, twice the memory and all the new features is only
For high resolution images and video of the all-new Kindle Fire family, visit www.amazon.com/pr/kindle.
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The 4G device has not been authorized as required by the rules of the
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect
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