Over one million books priced in rupees available for purchase by Indian
customers on Amazon.com, including titles from Chetan Bhagat, Ashwin
Sanghi, Ravinder Singh and Amish Tripathi
Kindle – the world’s #1 bestselling e-reader for five years running –
now available for purchase at Croma retail stores across India
Kindle Direct Publishing now available to independent authors and
publishers in India
SEATTLE--(BUSINESS WIRE)--Aug. 22, 2012--
Amazon today launched the India Kindle Store on Amazon.com (www.amazon.com/kindlestoreindia)
with the largest selection, including the most bestsellers, and lowest
prices of any e-bookstore in India. The India Kindle Store offers over
one million books, now available for India customers priced in Indian
Rupees (INR), including 70 of 100 Nielsen Bestsellers. In addition,
customers can now purchase Kindle – the world’s #1 bestselling e-reader
for five years running – at Croma retail stores across India.
The India Kindle Store features a vast selection of titles, New
Releases, Bestsellers, and works from a range of Indian authors,
including Chetan Bhagat, Ashwin Sanghi, Ravinder Singh and Amish
Tripathi. Readers will also find exclusive Kindle books such as “Love,
Life and a Beer Can” by Prashant Sharma, and “Reality Bites; a not so
innocent Love Story” by Anurag Anand as well as over one million free
classics available to download and read on Kindle.
“We are proud to launch this new Kindle store for Indian customers –
offering Kindle book purchases in rupees and the ability to buy and read
the work of many great Indian authors,” said Russ Grandinetti, vice
president of Kindle Content, Amazon.com. “In addition, we are excited to
work with Croma to make Kindle available at retail outlets across India.”
“We are excited to be the first retailer in India to offer the latest
generation Kindle to our customers. This product will launch exclusively
in all Croma stores across India at an introductory price of 6,999 INR,”
said Mr. Ajit Joshi, CEO and Managing Director of Croma. “Kindle is the
bestselling e-reader in the world and has revolutionized the way people
read. Kindle wirelessly downloads books on a high-resolution
electronic-ink screen that looks and reads just like real paper, even in
bright sunlight.”
Kindle lets you download books in less than 60 seconds, carry up to
1,400 books and read for up to one month on a single battery charge. You
can also buy your books once and read them everywhere—on Kindle, iPad,
iPod touch, iPhone, Mac, PC, and Android-based devices. Amazon’s
Whispersync technology syncs your place across all devices, so you can
pick up where you left off. With Kindle Worry-Free Archive, books you
purchase from the Kindle Store, and any notes or annotations you create,
are automatically backed up online in your Kindle library on Amazon.com
where they can be re-downloaded wirelessly for free, anytime.
Amazon also launched Kindle Direct Publishing (KDP) for independent
authors and publishers in India. KDP is a fast, free and easy way for
authors and publishers to make their books available to Kindle customers
in India and around the world on both Kindle devices and free Kindle
reading apps. New features for authors and publishers in India include
the ability to set prices specific for India, as well as receive royalty
payments in rupees. For more information on KDP visit https://kdp.amazon.com/self-publishing/help.
Customers can visit the new India Kindle Store now at www.amazon.com/kindlestoreindia.
Customers can discover full details on www.amazon.com/kindle
and www.junglee.com
or at Croma retail outlets throughout India. Customers can also continue
to purchase Kindle, Kindle Touch and Kindle Touch 3G from Amazon.com
with shipment to India.
For new high-resolution images of the new generation Kindle, visit www.amazon.com/pr/kindle/images.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. The new latest generation Kindle is the lightest, most
compact Kindle ever and features the same 6-inch, most advanced
electronic ink display that reads like real paper even in bright
sunlight. Kindle Touch is a new addition to the Kindle family with an
easy-to-use touch screen that makes it easier than ever to turn pages,
search, shop, and take notes – still with all the benefits of the most
advanced electronic ink display. Kindle Touch 3G is the top of the line
e-reader and offers the same new design and features of Kindle Touch,
with the unparalleled added convenience of free 3G. Kindle Fire is the
Kindle for movies, TV shows, music, books, magazines, apps, games and
web browsing with all the content, free storage in the Amazon Cloud,
Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated
web browser), vibrant color touch screen, and powerful dual-core
processor.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
and www.amazon.es.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most
recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr