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Amazon Launches Optimized Kindle Store Seamlessly Integrated with "Kindle for iPhone" App -- The Most Popular Books App for iPhone and iPod Touch
New Kindle Store Offers Users Quick and Easy Access to 280,000 Books, Including 106 of 112 New York Times Best Sellers; Books Are Automatically Synchronized between the Kindle, iPhone and iPod Touch

SEATTLE--(BUSINESS WIRE)--May. 11, 2009-- Amazon.com, Inc. (NASDAQ:AMZN) today launched a Kindle Store optimized for the Safari Web browser on iPhone. Now when users of the Kindle for iPhone app click on “Get Books,” the new Kindle Store tailored for the size and shape of the iPhone and iPod touch screens automatically opens in Safari. This optimized Kindle store offers iPhone and iPod touch app users quick and easy access to the Kindle Store’s 280,000 books, including 106 of 112 New York Times Best Sellers and most New Releases that are available for $9.99 or less.

The Kindle for iPhone application was released on March 4 and within days became the most popular books app in the iPhone App Store. iPhone users can shop Kindle’s massive selection of books on the iPhone and iPod touch using Apple's Multi-Touch user interface. Amazon's Whispersync technology saves and synchronizes Kindle customers’ bookmarks across Kindle, iPhone and iPod touch, so you always have your reading with you and never lose your place. Kindle customers can read a few pages on their iPhone or iPod touch and pick up right where they left off on their Kindle.

“The response to Kindle for iPhone has been tremendous. Customers love the convenience of accessing their Kindle books whenever and wherever they want, plus the convenience of not having to remember or locate their last page read because Whispersync does that for them,” said Ian Freed, vice president, Amazon Kindle. “The most common feedback we heard from customers was that they wanted a better experience for purchasing new Kindle books from their iPhones. We’ve been working hard to respond to that feedback with a new web site optimized for Safari on iPhone and we’re excited to do that today.”

About Kindle for iPhone

The Kindle application for iPhone and iPod touch lets customers bring their Kindle books with them wherever they go, purchase new books in a Kindle Store optimized for Safari, and takes full advantage of Apple's Multi-Touch user interface for browsing, purchasing, and read Kindle books. With the new Kindle for iPhone and iPod touch application, customers can:

  • Shop for hundreds of thousands of books directly from the Kindle Store using Safari. Customers can also purchase directly from their Kindle, or online at http://www.amazon.com/kindlestore
  • Access their entire library of previously purchased Kindle books stored on Amazon’s servers
  • Adjust the text size of books
  • Add bookmarks and view notes and highlights

Kindle for iPhone and iPod touch is available for free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

Amazon Kindle is sold through Amazon Digital Services, Inc.

About Amazon Kindle

Kindle is Amazon’s portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display that looks and reads like real paper. In addition to the over 280,000 books available on Kindle, including 106 of 112 New York Times Bestsellers and most New Releases that are available for $9.99 or less, Kindle customers can access newspapers, magazines, and blogs that are delivered automatically with subscription or individually. For more information on Kindle, visit www.amazon.com/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

Amazon.com, Inc.
Amazon Media Hotline, 206-266-7180

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