SEATTLE--(BUSINESS WIRE)--Nov. 3, 2008--Amazon.com has launched
"Frustration-Free Packaging," a new initiative designed to make it
easier for customers to liberate products from their packages. Amazon
is focusing first on two kinds of items: those enclosed in hard
plastic cases known as "clamshells" and those secured with
plastic-coated wire ties, commonly used in toy packaging.
Frustration-Free Packaging is being launched in the U.S. with 19
bestselling products from leading manufacturers including
Fisher-Price, Mattel, Microsoft and electronics manufacturer
Transcend. The product is exactly the same - Amazon has just
streamlined the packaging. The project will expand across Amazon's
international sites beginning in 2009.
"I think we've all experienced the frustration that sometimes
occurs when you try to get a new toy or electronics product out of its
package," said Jeff Bezos, founder and CEO of Amazon.com. "It will
take many years, but our vision is to offer our entire catalog of
products in Frustration-Free Packaging. We'd like to thank
Fisher-Price, Mattel, Microsoft and Transcend for working with us in
this effort - we truly appreciate it."
In addition to making packages easier to open, a major goal of the
Frustration-Free Packaging initiative is to be more environmentally
friendly by using less packaging material.
One of the first products to launch with Frustration-Free
Packaging is the Fisher-Price Imaginext Adventures Pirate Ship, which
is now delivered in an easy-to-open, recyclable cardboard box. The new
packaging eliminates 36 inches of plastic-coated wire ties, 1,576.5
square inches of printed corrugated package inserts and 36.1 square
inches of printed folding carton materials. Also eliminated are 175.25
square inches of PVC blisters, 3.5 square inches of ABS molded styrene
and two molded plastic fasteners.
Small items, such as memory cards, are also good candidates for
Frustration-Free Packaging. Typically encased in oversized plastic
clamshells to deter shoplifting, memory cards are then placed inside
larger cardboard boxes for shipment to customers. Working with
Transcend, Amazon has eliminated the hard-to-open clamshell and the
need for an additional box. Instead, the cards will now ship inside
recyclable cardboard envelopes which use less material. Amazon is
working to shrink the envelope size even further.
Customers can order select items from Fisher-Price, Mattel,
Microsoft and Transcend in the new Frustration-Free Packaging for
immediate delivery. The current collection of Frustration-Free
products can be seen by going to www.amazon.com/packaging.
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in
Seattle, opened on the World Wide Web in July 1995 and today offers
Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices. Amazon.com and other sellers
offer millions of unique new, refurbished and used items in categories
such as books, movies, music & games, digital downloads, electronics &
computers, home & garden, toys, kids & baby, grocery, apparel, shoes &
jewelry, health & beauty, sports & outdoors, and tools, auto &
Amazon Web Services provides Amazon's developer customers with
access to in-the-cloud infrastructure services based on Amazon's own
back-end technology platform, which developers can use to enable
virtually any type of business. Examples of the services offered by
Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2),
Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon
Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service
(Amazon FPS), and Amazon Mechanical Turk.
Amazon and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,
www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at
www.joyo.cn and www.amazon.cn.
As used herein, "Amazon.com," "we," "our" and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context
This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Actual results may differ
significantly from management's expectations. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to competition, management of growth, new products,
services and technologies, potential fluctuations in operating
results, international expansion, outcomes of legal proceedings and
claims, fulfillment center optimization, seasonality, commercial
agreements, acquisitions and strategic transactions, foreign exchange
rates, system interruption, significant amount of indebtedness,
inventory, government regulation and taxation, payments and fraud.
More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended December 31, 2007, and
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SOURCE: Amazon.com, Inc.