|A Message to Our Shareowners|
As we stated in our 1997 Letter to Shareholders, "A fundamental measure of our success will be the shareholder value we create over the long term." From the very beginning, our emphasis has been on the long term and as a result, we may make decisions and weigh tradeoffs differently than some other companies. Accordingly, it is important for you, our shareholders, to understand our fundamental management and decision-making approach so that you may ensure that it is consistent with your own investment philosophy. We will continue to:
We are firm believers that the long-term interests of shareholders are tightly linked to the interests of our customers. If we do our jobs right, today's customers will buy more tomorrow, we'll add more customers in the process, and it will all add up to more cash flow and more long-term value for our shareholders.
As Amazonians, we thank you, our owners, for your support, your encouragement, and for joining us on this adventure. If you're a customer, we thank you again!