Mr. Piacentini has served as Senior Vice President, International Consumer Business, since February 2012. From January 2007 until February 2012, Mr. Piacentini served as Senior Vice President, International Retail, from November 2001 until December 2006, he served as Senior Vice President, Worldwide Retail and Marketing and, from February 2000 until November 2001, he served as Senior Vice President and General Manager, International. Prior to joining Amazon.com, Piacentini was vice president and general manager of Apple Computer Europe, where he headed operations for Europe, the Middle East and Africa. Piacentini joined Apple Computer in 1987. He held several financial management positions both in Apple Italy and at a European level through 1993. Piacentini served as sales director for Apple Italy in 1994 and was promoted to the post of general manager for Apple Italy in May 1995.
Piacentini holds a degree in economics from Bocconi University of Milan. An Italian national, he has traveled and worked across Europe, Asia and North America.