SEC Filings

AMAZON COM INC filed this Form 10-K on 01/30/2013
Entire Document

Table of Contents

David A. Zapolsky. Mr. Zapolsky has served as Vice President, General Counsel, and Secretary since September 2012, and as Vice President and Associate General Counsel for Litigation and Regulatory matters from April 2002 until September 2012.

Board of Directors





Jeffrey P. Bezos

     49       President, Chief Executive Officer, and Chairman of the Board

Tom A. Alberg

     72       Managing Director, Madrona Venture Group

John Seely Brown

     72       Visiting Scholar and Advisor to the Provost, University of Southern California

William B. Gordon

     62       Partner, Kleiner Perkins Caufield & Byers

Jamie S. Gorelick

     62       Partner, Wilmer Cutler Pickering Hale and Dorr LLP

Alain Monié

     62       President and Chief Executive Officer, Ingram Micro Inc.

Jonathan J. Rubinstein

     56       Former Chairman and CEO, Palm, Inc.

Thomas O. Ryder

     68       Retired, Former Chairman, Reader’s Digest Association, Inc.

Patricia Q. Stonesifer

     56       Vice Chair, Board of Regents, Smithsonian Institution


Item 1A. Risk Factors

Please carefully consider the following risk factors. If any of the following risks occur, our business, financial condition, operating results, and cash flows could be materially adversely affected. In addition, the current global economic climate amplifies many of these risks.

We Face Intense Competition

Our businesses are rapidly evolving and intensely competitive, and we have many competitors in different industries, including retail, e-commerce services, digital content and digital media devices, and web services. Many of our current and potential competitors have greater resources, longer histories, more customers, and greater brand recognition. They may secure better terms from vendors, adopt more aggressive pricing and devote more resources to technology, infrastructure, fulfillment, and marketing.

Competition may intensify as our competitors enter into business combinations or alliances and established companies in other market segments expand into our market segments. In addition, new and enhanced technologies, including search, web services, and digital, may increase our competition. The Internet facilitates competitive entry and comparison shopping, and increased competition may reduce our sales and profits.

Our Expansion Places a Significant Strain on our Management, Operational, Financial and Other Resources

We are rapidly and significantly expanding our global operations, including increasing our product and service offerings and scaling our infrastructure to support our retail and services businesses. This expansion increases the complexity of our business and places significant strain on our management, personnel, operations, systems, technical performance, financial resources, and internal financial control and reporting functions. We may not be able to manage growth effectively, which could damage our reputation, limit our growth and negatively affect our operating results.

Our Expansion into New Products, Services, Technologies and Geographic Regions Subjects Us to Additional Business, Legal, Financial and Competitive Risks

We may have limited or no experience in our newer market segments, and our customers may not adopt our new offerings. These offerings may present new and difficult technology challenges, and we may be subject to