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THQ Ships Bratz(TM) Forever Diamondz(TM) - A Trendy New Adventure for Gamers With a 'Passion for Fashion(TM)'

AGOURA HILLS, Calif., Sept 18, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- THQ Inc. (Nasdsaq: THQI) today announced the release of Bratz(TM) Forever Diamondz(TM) for the PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM), Game Boy(R) Advance and, for the first time, the Nintendo DS(TM). Based on the latest Bratz(TM) Forever Diamondz(TM) fashion doll line, as well as the new Bratz Passion 4 Fashion Diamondz DVD movie scheduled for release on September 26, the video game marks the second title under THQ's worldwide interactive agreement with MGA Entertainment, the manufacturers of the wildly popular Bratz(TM) fashion dolls.

"The Bratz interactive debut shipped nearly 1.4 million units and was the number one video game franchise for girls in 2005," said John Ardell, director of global brand management, THQ. "With the recent release of MGA's new BRATZ: Forever Diamondz fashion dolls and the upcoming DVD launch, we see even more momentum surrounding the Bratz universe, positioning the Bratz Forever Diamondz cross-platform game release for greater success."

"The Bratz Forever Diamondz video game serves to further enhance the value of our incredibly popular Bratz brand," said Isaac Larian, chief executive officer, MGA Entertainment. "THQ has a proven ability to create and deliver unique gameplay experiences for the growing market of young female gamers, who now make up more than 38 percent of all video game players, according to the Entertainment Software Association."

In Bratz Forever Diamondz, Yasmin(TM), Cloe(TM), Sasha(TM) and Jade(TM) are back for a brand new adventure that sends them across the country in a contest searching of the hottest young fashion designer. Players will experience unique adventures through each of the four playable characters, while exploring detailed open world environments to compete in the "America Rocks Fashion" TV show. Fans will discover brand new features including a figure skating mode and the ability to adopt a pet to train, dress, accessorize and showcase in competitions.

For more information about THQ and Bratz Forever Diamondz, as well as THQ's other video games, please visit www.thq.com.

About MGA Entertainment

MGA Entertainment, a consumer entertainment products company with headquarters in Van Nuys, California, manufactures innovative lines of proprietary and licensed products, ranging from fashion and mini-dolls to radio-controlled vehicles. Bratz(TM) was introduced in June 2001, and has since become one of the world's premier toy lines and girls lifestyle brands. Bratz(TM) products are also noted for having won a Family Fun magazine's Toy of the Year Award four years in a row. With over 400 licenses worldwide, Bratz(TM) brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories and so much more. Visit www.mgae.com, www.bratz.com

About THQ

THQ Inc. (Nasdaq: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless and their respective logos are trademarks and/or registered trademarks of THQ Inc.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Nintendo, Game Boy Advance, Nintendo DS and Nintendo GameCube are trademarks and/or registered of Nintendo.

All other trademarks are the property of their respective owners.

The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to the Bratz(TM) Forever Diamondz(TM) video game, and are based upon management's current beliefs and certain assumptions made by management. Such forward- looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2006, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

Contact:

Kathy M. Bricaud
THQ/Media Relations
818/871-5059
kathy.bricaud@thq.com

Julie MacMedan
THQ/Investor Relations
818/871-5125
investor@thq.com

SOURCE THQ Inc.


 
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