Led by Teens Nationwide, the Do Something 101 Campaign Provides
Back-to-School Products to Students in Need
NEW YORK & FRAMINGHAM, Mass., May 19, 2010 (BUSINESS WIRE) --DoSomething.org
(Nasdaq: SPLS) are teaming up with actress and screenwriter, Nikki Reed,
for the 3rd Annual National Staples/Do
Something 101 School Supply Drive (www.dosomething101.org).
Nikki, star of this summer's upcoming blockbuster film Twilight:
Eclipse, is encouraging teens to make a difference this summer by
collecting school supplies and dropping them off at their local Staples
store from July 4 through September 18. In addition, Staples customers
will be able to get involved by donating $1 at any Staples store, with
100 percent of the proceeds benefiting local students in need. Each
Staples store will be matched to a local educational not-for-profit
organization serving local youth, and DoSomething.org and Staples will
ensure that all the donations get to these partners just in time for the
new school year.
Something 101 has done an amazing job in its first two years, and
I'm dedicated to making the 2010 campaign the best yet," said Nikki
Reed. "Every donated pencil, notebook and other supplies add up to make
a big difference in improving education."
During the first two Do Something 101 school supply drives, Staples and
DoSomething.org, with the help from celebrity supporters Jordin Sparks
and Ciara, raised
more than $750,000. To build on this success and help kick off the
2010 campaign, Nikki is starring in a public service announcement (PSA)
that will air on television and radio stations nationwide, starting in
July. Staples will also donate more than $125,000 worth of school
supplies to the program.
"Since 2008, Do Something 101 has inspired teens and Staples customers
to help students in need who cannot afford basic school supplies," said
Jevin Eagle, executive vice president of merchandising and marketing at
Staples. "Staples is committed to making a difference in the community,
and we hope to continue to build awareness for Do Something 101 to help
hundreds of thousands of students succeed in school."
Teens who want to get involved can go to www.DoSomething101.org
for ideas on how to run local school supply drives and to sign up for an
action kit. Whether holding a school supply drive at summer camp, during
a summer sports league, or at a neighborhood block party,
DoSomething.org and Staples offer tips, resources, and flyers for how to
get started and make the most of every teen's summer.
"DoSomething.org empowers teens to take action in their communities,"
said Nancy Lublin, CEO and Chief Old Person at DoSomething.org. "Staples
has been a fantastic supporter for the past several years and we're
thrilled to continue the relationship, and the Do Something 101
campaign, to provide young people with even more opportunities to rock
social change with their friends this summer."
To further demonstrate support for DoSomething.org, new for 2010,
Staples is launching a line of DoSomething.org-inspired products that
students can use to keep organized and learn about important issues
impacting their communities. These products will be available at Staples retail
stores by July 4 and will direct students to www.dosomething101.org/staples,
a dedicated microsite with additional information and suggestions to
help students take action in their communities.
DoSomething.org believes teenagers have the power to make a difference.
We leverage communications technologies to enable teens to convert their
ideas and energy into positive action. We inspire, empower and celebrate
a generation of doers: teenagers who recognize the need to do something,
believe in their ability to get it done, and then take action. Plug in
Staples, the world's largest office products company, is committed to
making it easy for customers to buy a wide range of office products and
services. Our broad selection of office supplies, electronics,
technology and office furniture as well as business services, including
computer repair and copying and printing, helps our customers run their
offices efficiently. With 2009 sales of $24 billion and 91,000
associates worldwide, Staples operates in 25 countries throughout North
and South America, Europe, Asia and Australia serving businesses of all
sizes and consumers. Staples invented the office superstore concept in
1986 and today ranks second worldwide in e-commerce sales. The company
is headquartered outside Boston. More information about Staples is
available at www.staples.com/media.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6296817&lang=en
Jackie Guzman, 561-998-1995
Karen Pevenstein, 508-253-0879