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Liberty Property Trust Unveils its New Visual Identity

Logo, color palette, tagline showcase Liberty’s national strengths

MALVERN, PA – February 18, 2014 – Liberty Property Trust, a leader in the development and management of high performance  industrial and office properties, today unveiled a new visual identity including a new logo, tagline, color palette and updated positioning. The new identity is designed to better align Liberty’s visual presentation with its national operating platform, cutting-edge development capabilities, financial strength and reputation for trust and transparency.

“Liberty’s predecessor company, Rouse & Associates, was formed and began developing warehouses in southern New Jersey in 1972. While Liberty is now one of the nation’s largest national real estate companies, growing tremendously in size and scope,  this is only the third logo we have ever had,” said Bill Hankowsky, Liberty’s chief executive officer. “We believe our new look reflects our growth while reinforcing the strength of the relationships our employees and our customers have told us they value most about our company.”

An Indelible Mark

The new visual identity utilizes a strong color palette and the “LPT” acronym in a lettermark logo, simplifying and modernizing the company’s presentation.  The new tagline “accomplish more” will reinforce the company’s goal to help tenants maximize the usefulness of the properties in which they conduct business. To further streamline its identity, Liberty will also change its ticker symbol on the New York Stock Exchange to LPT, effective February 28, 2014.

“Liberty’s core value of commitment drives every interaction with our tenants, brokers, communities and employees. We created a recognizable logo that will ‘brand’ our properties with a promised experience,” said Stephanie Balan McKeehan, director of national marketing for Liberty. “When people see the LPT mark, they will be reassured that they, too, can do what our tagline inspires:  accomplish more.”

About Liberty Property Trust


Liberty Property Trust (NYSE:LRY) is a leader in commercial real estate, serving customers in the United States and United Kingdom, through the development, acquisition, ownership and management of superior office and industrial properties. Liberty's 100 million square foot portfolio includes 746 properties which provide office, distribution and light manufacturing facilities to 1,800 tenants.


General Inquiries: Jeanne Leonard, Liberty Property Trust, 610.648.1704

Media Contact: Robbie Tarpley Raffish, a.s.a.p.r., 443.944.9301