"Best of" Martha Stewart Content From Magazines and TV Brought Together to Create Comprehensive User Experience Enormous Library of How-To Videos, Articles, Recipes and Pics; Search and Find by Craft, Ingredient, Cooking Time, Occasion, etc. Blue-Chip Advertisers On Board with Sponsored Features, Integrated Ad Placements, Video Pre-Roll and Traditional Online Units

NEW YORK, April 10, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today officially unveiled the new marthastewart.com (http://www.marthastewart.com), the most authoritative lifestyle destination on the Internet. The site offers instant access to the inspiring and trusted world of Martha Stewart, including the best of the vast MSLO multimedia library, instant search and find capabilities and editors' picks for the preeminent lifestyle ideas on the Internet. The new marthastewart.com website combines the best of what Martha Stewart has to offer, organized with the user in mind. Visitors can now easily navigate marthastewart.com by lifestyle interest -- whether looking for a chicken recipe or a step-by-step guide on the latest scrapbooking technique -- or they can still search and browse by media property. In addition, the site's 'look and feel' echoes the design aesthetic and creative excellence that consumers have come to expect from all of MSLO's distinctive content and products.

"The new marthastewart.com brings the best of our content directly to our consumers," said Martha Stewart. "We provide tools to help bring creative ideas to life, with thousands of recipes and tips, how to instructions, beautiful imagery and compelling videos. Episodes of the Martha Stewart Show are now online on a one-day delay. We have designed the site to serve as the online source for daily ideas and inspiration."

Featuring the best of Martha Stewart Living, Everyday Food, Martha Stewart Weddings, and body+soul magazines and the Martha Stewart Show, the site also highlights the company's newest magazine, Blueprint with a blog called Bluelines (http://www.blueprintmag.com/blog ) written by its editors. The site also offers general community features such as recipe swap functionality and message boards. This fall, a raft of new community and personalization features will be unveiled, enabling users to save, share, rate, review and collect content from the site, as well as interact with each other through interest groups dedicated to specific lifestyle passions and concerns.

Visitors also have the opportunity to share their own "Martha" moment and become a part of the Martha Stewart online community by creating a fun and inventive story through the So Martha game at SoMartha.com (http://www.somartha.com).

The new Web site also provides an ideal opportunity for advertisers to reach millions of highly engaged consumers in an environment they trust and enjoy. For example, on March 13 the Martha Stewart Show demonstrated how to create coffee filter flowers. Since that show, the video on marthastewart.com has been viewed 142,000 times.

"This Web re-launch is an important company-wide priority because we know what a huge advertising opportunity the Internet presents. The estimated 102 million women online are clearly underserved in the lifestyle arena," said Susan Lyne, President and CEO, Martha Stewart Living Omnimedia. "We are ideally positioned to serve as the ultimate lifestyle destination on the Internet, providing instant solutions, edited selections and endless inspiration."

The marthastewart.com site will continue to evolve this year with additional releases to increase personalization and community features; launch advertising microsites; and spotlight original video and image galleries.

"MSLO has become one of the leading lifestyle brands reaching millions of people with rich educational, how-to content on a daily basis," stated Holly Brown, President of Internet at MSLO. "We have redesigned the site to bring our extensive assets to life and to inspire our community through videos, images and more. We will aggressively continue to add new features to offer an even more personalized user experience based on our consumers interests and to further enrich the site."

The marthastewart.com site will be promoted across all of the MSLO properties and will be actively integrated editorially within The Martha Stewart Show, Martha Stewart Living Radio on SIRIUS and Martha Stewart publications.

New marthastewart.com Features:

** Vast Library: 15 Years of Ideas
More than 5,000 of the best hand-picked recipes from the kitchens of Martha Stewart; thousands of articles from Martha Stewart Living, Everyday Food, Blueprint, Martha Stewart Weddings and body+soul magazines, including selections from the current issues.

** Video and Audio
Over 700 videos featuring cooking and how-to clips, daily episodes of the Martha Stewart Show which air in full on a one day delay, and segments from Everyday Food TV and audio segments from Martha Stewart Living Radio on SIRIUS Satellite Radio, with original video content in development.

**Search and Find
Searching and navigating the site is now intuitive and fast: users can browse and navigate by content category, such as Food, Entertaining, Home and Decorating, or by media - magazine, television/video and radio - easily zeroing-in on the precise idea or solution needed or by more specific topics. For inspiration, the site also calls out the top seven searches in each category.

For example, visitors can search the extensive Food page to locate recipes by ingredient, course or holiday -- such as searching for holiday cookie recipes featuring pecans. They can take the recipe search a step further to obtain menu ideas, access instructional cooking videos, and related entertaining ideas.

** Recommendations from Martha and Her Editors
Martha will be providing a daily homepage feature called "Today's Idea from Martha," where she will share one useful, creative and essential idea everyday of the week. Her team of experts, hand-picked from across MSLO, will also offer up tips and suggestions throughout the site in "Editor's Ideas" sidebar features.

**Web Exclusives
New, original instructional cooking videos, interactive polls showcasing the most popular recipes and ideas, forums and message boards will be available exclusively at marthastewart.com beginning this fall. In addition, the Bluelines blog ( http://www.blueprintmag.com/blog ) has been unveiled in which the editors of Blueprint share fun finds, favorite sources, clever ideas, and shortcuts for creating and refining a woman's personal style, including shopping, decorating, design and beauty.

**Launch Advertisers
In an effort to reach their key demo (women 18-49) while they are researching projects, refining recipes, or creating "to do" lists, advertisers have a unique opportunity to present their products across MSLO brands, leveraging the web, in creative and inspirational ways.

Advertisers on marthastewart.com and other properties include Dove, 3M, Oil of Olay, Allstate, Buitoni, GE, Garnier, HP and Blue Buffalo.

** "So Martha" Game and Marketing
A sweepstakes called "So Martha" (http://www.somartha.com) launching in conjunction with the website, will entice users to enter for a chance to win a trip to New York City for a "So Martha Weekend" including tickets to the Martha Stewart Show. "So Martha" is a playful word game where visitors share their own Martha moment by choosing to complete seven story templates tied to Martha Stewart categories such as recipes, organizing, wedding planning and gardening. The ensuing stories can be shared with friends and posted on SoMartha.com to be viewed by other members of the Martha Stewart community. Winners will be selected at random in early May.

The new website also is being actively marketed through both search engine marketing and search engine optimization, as well as actively promoted across all the Martha Stewart properties including the magazines and the TV shows.

Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Television, Merchandising, and Internet. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.

SOURCE Martha Stewart Living Omnimedia, Inc.

Katie Goldberg, Director of Communications of Martha Stewart Living Omnimedia, Inc.,
+1-212-827-8392, kgoldberg@marthastewart.com

http://www.marthastewart.com