Accomplished New Hire Brings Vast Range of Experience from Viacom, Google and Yahoo!

NEW YORK, February 27, 2012—Martha Stewart Living Omnimedia, Inc (MSLO) today announced that Karen Schuchardt has been named Senior Vice President of Digital Media Sales. An accomplished digital ad sales chief who has held leadership roles at premier media companies such as Viacom Media Networks, Google and Yahoo!, Ms. Schuchardt, will drive digital ad sales and develop integrated programs for MSLO’s magazine brands, including Martha Stewart Living, Everyday Food, Whole Living and Martha Stewart Weddings.

Ms. Schuchardt comes to MSLO from Viacom; most recently she was Vice President Convergent Ad Sales, delivering multiplatform solutions across the company’s networks from MTV to Spike to Comedy Central. Prior to Viacom, she was an account executive at Google and Yahoo! Inc. Ms. Schuchardt launched her career as a marketing, sales and service representative at the Ford Motor Company.

MSLO’s Chief Revenue Officer Joe Lagani said: “Karen is a terrific addition to our team. While we are in the process of realigning our sales teams around our magazine brands, we continue to create MSLO’s successful integrated sales solutions. With Karen at the helm of our digital sales effort, we look forward to developing and delivering many exciting new cross-platform programs that bring together clients with engaged consumers across MSLO’s outstanding print, digital, TV and radio platforms.”

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company’s print and digital businesses and is comprised of four magazines, including MSLO’s flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including “Mad Hungry with Lucinda Scala Quinn.” Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS XM Channel 110. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, Martha Stewart Pets at PetSmart, and the Martha Stewart Home Office with Avery at Staples. In December 2011, the Company entered into a strategic alliance with J.C. Penney Company, Inc., which includes a merchandising agreement to build distinct Martha Stewart stores in jcpenney department stores, and to jointly develop an e-commerce site, both of which are expected to launch in 2013. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.

SOURCE Martha Stewart Living Omnimedia, Inc.

CONTACTS:

Jeanne Meyer
Martha Stewart Living Omnimedia, Inc. Corporate Communications
1-212-827-8246
jmeyer@marthastewart.com

Katherine Nash
Martha Stewart Living Omnimedia, Inc. Corporate Communications
1-212-827-8722
knash@marthastewart.com