New Embroidery and Monogramming Designs Beautifully Enhance and
Personalize Sewing and Embroidery Projects for New and Experienced
SAN ANTONIO & NEW YORK CITY--(BUSINESS WIRE)--June 17,
2008--Martha Stewart Living Omnimedia, Inc. (MSLO) (NYSE: MSO) and SVP
Worldwide, owner of SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R)
sewing machine brands, announced today the new Martha Stewart
Classic Embroidery Patterns, the first in a series of embroidery
designs produced by MSLO and SVP Worldwide, provide designs for
monogramming and frame, border, and corner artwork that allow for
further enhancement and personalization of sewing and embroidery
projects. These patterns include Scallop, Laurel, and Twist, three
simple, graceful embellishments inspired by timeless embroidery
patterns, as well as an elegant font--custom-designed to Martha's
specifications--for creating clean, beautiful monograms.
Martha Stewart, Founder of MSLO, stated: "Adding a monogram or
embroidered detail is a simple way to give your work a distinctive
finishing touch. It's still one of my favorite ways to make my
creations more personal."
Ms. Stewart unveiled her new line of embroidery designs while
speaking at the 22nd Annual Husqvarna Viking International Dealer
Convention in San Antonio, Texas, where the world's new top of the
line HUSQVARNA VIKING DESIGNER DIAMOND(TM) sewing and embroidery
machine was launched. Ms. Stewart was presented with the very first
DESIGNER DIAMOND machine.
"The new Husqvarna Viking Designer Diamond sewing and embroidery
machine is ideal for sewers and quilters," said Ms. Stewart. "It is an
excellent, high-quality machine that is truly a pleasure to use and
offers many wonderful features to enhance any project and ensure the
most beautiful results."
In addition to the embroidery and monogramming designs, each
Martha Stewart Embroidery kit will provide a booklet featuring
instructions for recreating the projects featured on the packaging as
well as inspiration and ideas for creating unique projects. Suggested
templates for formatting letters with various frames, borders, and
corners will also be included.
"Martha Stewart has elegantly combined her love of sewing and rich
history of embroidering her own projects with this new inspiring
collection," said Don Fletcher, CEO of SVP Worldwide. "Whether a new
or experienced sewer, the easy to use yet intricate detailed designs
will enhance and personalize any sewing project."
The exclusive line of Martha Stewart Embroidery designs will be
available this summer where HUSQVARNA VIKING, PFAFF, and SINGER
products are sold.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified
media and merchandising company, inspiring and engaging consumers with
unique lifestyle content and distinctive products. The Publishing
segment encompasses four magazines, including the company's flagship
publication, Martha Stewart Living, periodic special issues and books.
The marthastewart.com website provides consumers with instant access
to MSLO's multimedia library, search and find capabilities, recipes,
online workshops, community and personalization, as well as
wedding-planning tools powered by WeddingWire. The Broadcasting
segment produces such programming as the Emmy-winning daily,
nationally syndicated television series, "The Martha Stewart Show,"
and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite
Radio. In addition to its media properties, MSLO offers high-quality
Martha Stewart products through licensing agreements with carefully
selected companies, including the Martha Stewart Collection
exclusively at Macy's, Martha Stewart Everyday at Kmart, Martha
Stewart Crafts with EK Success, Martha Stewart for 1-800-Flowers.com
and a co-branded food line with Costco. In April 2008, Emeril Lagasse
joined the Martha Stewart family of brands; MSLO acquired the assets
related to Lagasse's media and merchandising business, including
television programming, cookbooks, and emerils.com website and his
licensed kitchen and food products. For additional information about
MSLO, visit www.marthastewart.com.
About SVP Worldwide(R)
SVP Worldwide, a global company headquartered in Hamilton, Bermuda
and doing business through its affiliated companies in over 190
countries, specializes in the design, manufacture and sale of high
quality household sewing machines and related products under the
SINGER, HUSQVARNA VIKING, and PFAFF brand names. For more information
about the Company and the company's brands, view the following
websites: www.svpworldwide.com, www.sewingideas.com, www.singer.com,
www.pfaff.com, and www.husqvarnaviking.com.
CONTACT: Westmoor Consulting
Stephen Whyte or George Bowie, 801-377-2354
SOURCE: SVP Worldwide and Martha Stewart Living Omnimedia, Inc.