Dozens of video packages about cooking, entertaining, decorating, organizing, crafting, weddings, and more from Martha Stewart are now available to download to computer, phone, or any portable media player
NEW YORK, June 16, 2009 – Martha Stewart Living Omnimedia, Inc. today announced that it is introducing a series of “how-to” videos powered by iAmplify.com, a web-based content publisher. Titled Martha University, the video series is available at http://www.marthastewart.com/videos. Featuring the very best of Martha’s ideas for cooking, entertaining, decorating, renovating, organizing, crafts, weddings and more, the programs can be downloaded to a computer, phone or any portable media player.
“I think of myself first and foremost as a teacher and, as such, I am delighted to be further extending our classroom with an online series of informative ‘how-to’ videos. Drawn from our extensive archive of television content, Martha University makes it easy for consumers to access videos from which they can learn about everything from preparing a delicious meal, and decorating a home to planning a beautiful wedding,” said Martha Stewart, Founder of Martha Stewart Living Omnimedia.
The videos, which start at $5.95, are grouped into three categories: Recipes, Decorating and Crafts; Wedding Ideas; and Martha Stewart Classics. Recipes, Decorating and Crafts includes “Summer Crafts for Kids,” “Comfort Food Classics” and “Decorating Basics.” Wedding Ideas features everything from DIY basics to flowers, favors, gowns and cakes. Martha Stewart Classics encompasses five of Martha’s PBS television specials from the 1980s and 1990s, including “Secrets of Entertaining: Antipasto Party” and “New Old House: Renovation with Style.”
“We are pleased to introduce this wonderful video series from Martha Stewart. Martha’s audience is always looking for authentic content that will help them in their daily lives. Once they download these programs, they will be able to watch and study them over and over for years to come. We know that the Martha Stewart fan is practical and tech savvy and they want the convenience to enjoy content anytime, anywhere – iAmplify extends this possibility with this new offering,” said Murray Hidary, Co-Founder & CEO of iAmplify.com.
Consumers are able to browse and preview the videos before purchasing. New videos will be added throughout the year with Halloween and other Holiday content coming in August.
Visit http://www.marthastewart.com/videos to view the collections.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company’s flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO’s multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, “The Martha Stewart Show,” and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy’s, Martha Stewart Everyday at Kmart, Martha Stewart Crafts with EK Success at Wal-Mart, Michaels and independent retailers, Martha Stewart for 1-800-Flowers.com and a co-branded food line with Costco. In April 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse’s media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
About iAmplify
iAmplify.com is the marketplace for audio & video premium content. The company connects sellers of digital content and their customers through its self-publishing platform and distribution network. Whether working with media companies, publishers, portals or individual experts, iAmplify develops and deploys the appropriate complimentary revenue model for each partnership creating scalable digital solutions.
Current partnerships include Meredith Corporation’s (Fitness Magazine & Better Homes & Gardens), American Media Inc’s (Shape Magazine & Men’s Fitness Magazine), News Corporation’s (Beliefnet.com, HarperCollins), LivePerson.com, ThirdAge.com, Thomas Nelson Publishing, Hay House, BBC Audiobooks, Acorn Media, Oasis Audio, Christian Audio, Kalmbach Publishing along with experts David Allen, Eckhart Tolle, Marianne Williamson, Kathy Smith, Phil Hellmuth & Dr. Michael Beckwith.
Founded by Internet pioneers Jack Hidary and Murray Hidary, iAmplify.com has offices in New York and Los Angeles.
CONTACTS:
Martha Stewart Living Omnimedia:
Agnes Hansdorfer, 212-827-8269, ahansdorfer@marthastewart.com
Katherine Nash, 212-827-8722, knash@marthastewart.com
iAmplify.com
Business Inquiries: Kipp Marcus, 213-804-5049
Press Inquiries: Joanna Bowzer, 718-915-7269
