In An Unprecedented Collaboration, “Today” Takes a Trip Down the Aisle With Martha Stewart To Throw The Perfect Wedding For One Deserving Couple
“Today” Travels to Locations in Las Vegas, Miami, Chicago and New York City In Search Of Wedding Couple Finalists
NEW YORK - July 2, 2007 - - Wedding bells are ringing once again on NBC News' “Today,” and one deserving couple's Big Day will get even bigger. In an unprecedented collaboration, “Today” will team up with Martha Stewart Weddings magazine for the program's eighth annual wedding series. Sure to be the most picture-perfect wedding yet, the winning couple, voted on by viewers, will tie the knot at a dream location chosen by “Today” and the Martha Stewart team.
Known for her wedding expertise, style and attention to detail, Stewart will act as a “Today” wedding consultant. She and her team of wedding experts – including Darcy Miller, editor of Martha Stewart Weddings magazine—will collaborate with “Today” staffers on ideas for the rings, the wedding gown, the tux, the attendants' attire, and the cake, as well as the details for the ceremony and reception. Following tradition, “Today” viewers will vote on their favorite options to plan and finalize the nuptials. The ceremony will then be broadcast live on “Today,” Friday, October 5, 2007. The wedding will also be featured in an upcoming issue of Martha Stewart Weddings magazine.
In another new twist, “Today” will travel to specific locations in Las Vegas, Miami, Chicago, and New York City to give engaged couples the opportunity to hand in their applications in person. Potential “Today” wedding couples will have a chance to meet Al Roker and “Today” producers and make lasting first impressions. Standout couples will be picked to be finalists for the wedding, and will appear on “Today.” Similar to years past, viewers will be able to vote for their favorite “Today” wedding couple finalists. All interested couples should visit http://TODAYshow.com for submission information, entry applications, and the exact locations in these cities. In addition to submitting applications in the cities above, couples may also submit their applications online.
Additional wedding-related tips and ideas will also be developed for broadcast throughout the wedding series, as well as on http://TODAYshow.com and on marthastewart.com. Last year, hundreds of thousands of viewers logged on each day for seven days to plan the details of Molly and Jason Waggoner's wedding. Users became virtual wedding planners casting their votes to make Molly and Jason's wedding a reality.
Viewers will be able to vote for their favorite couples and wedding details by logging on to http://TODAYshow.com or by texting their votes to 46833.
“Today” is proud to announce Nestlé USA as the broadcast sponsor of the “Today Throws a Martha Stewart Wedding” Series.
During the series, photos will be made available on www.nbcmv.com.
Jim Bell is the executive producer of “Today” (Monday-Friday, 7-10 a.m.). Amy Rosenblum is the senior producer responsible for “Today Throws a Wedding.”
About Martha Stewart Weddings
An elegant and award-winning bridal magazine from Martha Stewart Living Omnimedia, Martha Stewart Weddings guides couples through the entire wedding process, with a focus on helping them make their special day truly their own. Published quarterly, the magazine outsells all other bridal magazines on the newsstand by a wide margin; it has a total circulation of 257,722. For more information, visit http://www.marthastewart.com/weddings
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique content and distinctive products. The Publishing segment encompasses five magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, and more. The Broadcasting division produces the Emmy-winning daily, national syndicated program, “The Martha Stewart Show” and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers beautiful, practical and superior quality Martha Stewart products through licensing agreements with carefully selected companies. For additional information, visit www.marthastewart.com
NBC News: Megan Kopf, 212-664-6205, firstname.lastname@example.org
Martha Stewart Living Omnimedia: Katie Goldberg, Communications Director,